Brand Makers – Page 127

Mullen Lintas appoints L&K Saatchi & Saatchi’s Sharon Picardo as executive director

Sharon Picardo has worked with other leading agencies like DDB and L&K Saatchi & Saatchi leading the charge for a wide spectrum of brands. Picardo has also worked with cross-functional teams for brands like Tata Motors, Amul Parle, Big Bazaar, Renault, Diageo, NPCI, ICICI Bank, Bharti AXA, among others.

Sharon Picardo comes with 22 years of experience as a P&L head and brand strategist.

Carat India appoints Wavemaker’s Simantini Ghosh as VP – Content

WPP’s media agency Essence roped Simantini Ghosh in as the business executive and in a span of five years, she held various positions. Her last position was as the associate director - content and innovation. Her skill set, which ranged from content strategy, brand solutions, client servicing, video production, the key clients whose mandate she handled were Britannia, Flipkart and Global Consumer Products. (Image source: LinkedIn)

Simantini Ghosh’s last position was as the regional head – South, content at Wavemaker where she led content campaigns along with multiple strategic partners.

Deepali Naair of IBM to join CK Birla Group as group CMO

In financial services, Deepali Naair has held leadership positions with L&T Insurance & HSBC. She has worked with Tata Motors, BPL Mobile, Draft FCB-Ulka; was the marketing manager for Saffola and Mediker at Marico. She headed products and marketing at HSBC Global Asset Management and at L&T insurance she was head – marketing, digital sales and customer service. (Image source: LinkedIn)

A marketing veteran Deepali Naair was with IBM for nearly five years and was serving the company as director, digital sales-India.

CXO Moves: Find out who moved in, up and out at Dentsu, Havas, boAt, GM, Sony Music, and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anita Kotwani, Anirban Mozumdar, Vinit Thakkar, Vivek Gambhir, Fernando Machado)

Executive moves in the world of brands and agencies.

Bookstrapping: The Fun Habit by Mike Rucker

The author divides our activities into four quadrants: pleasing, living, yielding and agonising. He encourages to maximise the former, and recognise and minimise the latter. (Image source: Amazon)

The book taps on the importance of making space for fun, developing strict self-discipline for it, and to make it a habit. Further, the book also lists down tips on how to have fun. Rating-3.5 stars

Dentsu promotes Anita Kotwani to CEO Media, South Asia; Divya Karani moves on

This announcement closely follows last week’s appointment of Harsha Razdan, Dentsu South Asia’s new CEO, as the business continues to strengthen its leadership team in the region. (From left to right: Anita Kotwani and Divya Karani)

Most recently, Anita Kotwani was CEO, Carat India, a position she has held since 2020. Divya Karani will be transitioning off the media business to pursue personal interests.

Creativity in God’s Own Country: What’s the advertising culture like in Kerala?

It is critical that agencies start enabling strong regional brands to shed their local moorings and identify new consumer contexts and conversation sets that are more pan-India. (Representative Image: Annie Spratt via Unsplash)

Agency On Map is Storyboard18’s new series that will feature agencies and the advertising culture of various regions of India. First up is the coastal state of Kerala. We see how creative shops there are attracting work and talent.

Exodus at Disney Star as several executives quit

Scaler had earlier said in a media interview, that it increased its workforce by over 150 percent to around 2000, as compared to the 800 employees it had in February 2022. (Representative Image: Tarik Haiga via Unsplash)

Top execs in the Star Sports team of the Disney Star network have exited. Highly placed sources informed Storyboard18 of this. The exits are likely due to the global restructuring that the network is going through to reduce costs that will eventually lead to layoffs.

Havas Creative India appoints Anirban Mozumdar as chief strategy officer

Anirban Mozumdar will lead the strategy function of Havas Creative India. He will work closely with Tarun Jha, Havas Creative India's chief executive officer and Anupama Ramaswamy, chief creative officer, Havas Worldwide India, as well as the leaders of the four creative agencies, Havas Worldwide India (Mumbai/Gurgaon/Bangalore), Havas CX India (Customer Experience), Conran Design Group Mumbai (Branding & Design) and Havas QED (Kolkata). He will also ensure an effective implementation of Havas Group’s Meaningful Brands framework for brand and business solutions.

Anirban Mozumdar is a seasoned brand strategist and consultant with over 25 years of experience in the advertising and branding industry. He began his career in the Leo Burnett network where he worked for over 10 years. In addition to his role in India, he was also a regional lead for P&G Laundry brands based in the Philippines