Brand Makers – Page 148

Elon Musk starts firing Twitter India teams

Some media reports suggest that Twitter has sacked the entire marketing team while others are stating that the company is laying off atleast 50% of its India team. (Representative Image via Unsplash)

The layoffs are part of the Elon Musk-owned company’s plan to reduce its 7,500-person workforce as a measure to save costs.

Why Ambi Parameswaran wrote a book on personal branding

For someone moving up the hierarchy, a well-crafted personal brand can make the journey that much smoother, believes Ambi Parameswaran. (Representational image via Unsplash)

A company that has leaders who are respected personal brands can attract and retain better talent, says Parameswaran. Read on to know more tips on personal branding from the veteran.

Meta India’s head Ajit Mohan moves on

During Ajit Mohan’s stint at the Meta, Facebook’s house of apps including Instagram and WhatsApp added over 200 million users in India. Prior to this, Mohan was with Star and was instrumental in getting the entertainment conglomerate to launch its streaming service, Hotstar.

Mohan joined Meta, called Facebook then, in January 2019 as a VP and MD of the India business.

News channels give bang for buck: Why some marketers prefer News over GECs

Out of the top 10 brands present in 2023, 5 of them belonged to Reckitt Benckiser (India) and 3 belonged to Hindustan Unilever.

Marketers see News channels as a medium that provides frequency and reach, giving it an advantage over GECs.

Zoo Media enters New York; partners with Dawn

(L to R) Bob Kantor, Pratik Gupta and Suveer Bajaj.

The company will offer Web 3.0, metaverse, and blockchain offerings to marketers in New York, along with other services.

Tista Sen bids adieu to Wunderman Thompson India

Tista Sen was the regional creative director and spent 22 years in the agency.

Sen was the regional creative director and spent 22 years in the agency.

BBH India gets Himanshu Saxena as its COO and managing director

As BBH's COO and managing director, Himanshu Saxena will be responsible for developing talent, organisational tools, new services and steering these to acquire future-facing businesses.

Saxena will report to BBH India’s chairman, Dheeraj Sinha.

Influencer Marketing Mavericks: Story behind pandemic-born Krazyfox’s quick rise

Krazyfox's founders Vishal Srivastava and Ozair Yermal identified top three trends shaking up the industry: Rise of Metaverse Influencers, independent platform for Influencers, and privatization of content by influencers to unlock higher monetization value for creators who are subject-matter experts.

Vishal Srivastava and Ozair Yermal, co-founders of Krazyfox, on India’s influencer marketing boom and going global.

Anuj Tandon moves on from KRAFTON Inc to join JetSynthesys as CEO Gaming

JetSynthesys new CEO of Gaming, Anuj Tandon says, "We are on the cusp of the most transformative period for the gaming industry in India and have a once in a generation opportunity to build quality video gaming organizations from India."

Anuj Tandon will work with JetSynthesys’s founder Rajan Navani to strengthen the gaming business.

CXO Moves: Diwali ushered new beginnings for execs at Philips, Perfetti Van Melle, The Parentinc and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.