Category: Brand Makers

Why Ambi Parameswaran wrote a book on personal branding 

For someone moving up the hierarchy, a well-crafted personal brand can make the journey that much smoother, believes Ambi Parameswaran. (Representational image via Unsplash)

A company that has leaders who are respected personal brands can attract and retain better talent, says Parameswaran. Read on to know more tips on personal branding from the veteran. 

Meta India’s head Ajit Mohan moves on

During Ajit Mohan’s stint at the Meta, Facebook’s house of apps including Instagram and WhatsApp added over 200 million users in India. Prior to this, Mohan was with Star and was instrumental in getting the entertainment conglomerate to launch its streaming service, Hotstar.

Mohan joined Meta, called Facebook then, in January 2019 as a VP and MD of the India business.

Influencer Marketing Mavericks: Story behind pandemic-born Krazyfox’s quick rise

Krazyfox's founders Vishal Srivastava and Ozair Yermal identified top three trends shaking up the industry: Rise of Metaverse Influencers, independent platform for Influencers, and privatization of content by influencers to unlock higher monetization value for creators who are subject-matter experts.

Vishal Srivastava and Ozair Yermal, co-founders of Krazyfox, on India’s influencer marketing boom and going global.

Anuj Tandon moves on from KRAFTON Inc to join JetSynthesys as CEO Gaming

JetSynthesys new CEO of Gaming, Anuj Tandon says, "We are on the cusp of the most transformative period for the gaming industry in India and have a once in a generation opportunity to build quality video gaming organizations from India."

Anuj Tandon will work with JetSynthesys’s founder Rajan Navani to strengthen the gaming business.

Gunjan Khetan joins Perfetti Van Melle India as CMO

"Culture eats strategy for breakfast - these are more than mere words. PVMI has a strong and welcoming culture that respects people and cares for them – one of the key reasons why I was very excited accepting the offer," said Gunjan Khetan.

Gunjan Khetan was a former marketing VP at Reckitt, where he spent over 12 years. He joins confectionery major Perfetti Van Melle as chief marketing officer.