Category: Brand Makers

Bookstrapping: ‘A Case Of Indian Marvels’, edited by David Davidar

‘A Case Of Indian Marvels’, an anthology of short stories that meet one simple criterion - “I read a line and I liked it enough to read the next.” Perhaps a very simple yardstick but effective nonetheless

Literature is about facilitating a broader understanding of the world around us – and while non-fiction may claim hegemony over this – fiction such as this, is truly special. Bookstrapping Rating: 3.5 stars.

Interbrand global CEO Interview: We are entering India’s decade of possibilities, says Gonzalo Brujó

"One of the things that I like about the Indian community is their ethics and beliefs such that they are much more connected to nature than the other markets which I think is good for the kind of the businesses they do," says Interbrand's global CEO Gonzalo Brujó

Gonzalo Brujó talks about the importance of Indian brands at a global scale and why acts of leadership by companies will impact their relevance.

Ecommerce is at a nascent stage and I welcome new players entering the sector: Amazon’s Manish Tiwary

"As we move towards this goal of the $5 trillion economy, I think we have a few things which make me personally very optimistic. One is the age profile, the income profile and, more importantly, the spirit of entrepreneurship and the resilience which all of us, as consumers and as professionals, have," says Amazon’s Manish Tiwary

The global ecommerce juggernaut’s VP and country manager for India, Manish Tiwary, on how Amazon plans to unlock growth.

Red Bull owner Dietrich Mateschitz dies at age 78

From Formula One to space jumps, Red Bull does sports marketing like no other brand in the world. Much of the credit for the brand's events and sports ventures lies with its co-founder Dietrich Mateschitz who passed away last week. (Images: Unsplash)

Austrian billionaire and owner of the Red Bull energy drink empire Dietrich Mateschitz passed away at age 78.

From GenZ kids to millennial moms: Why everybody loves AiyyoShraddha

Shraddha Jain manages to stand out amongst content creators with her clean and witty content which transcends demographic and platform boundaries. Her content travels across the world. AiyyoShraddha has over 2,80,000 subscribers on YouTube, almost 6,00,000 followers on Instagram and nearly 60,000 followers on Twitter. And lest we forget, WhatsApp. A good test of virality is when a video lands in group chats as a forward from maa.

Shraddha Jain aka aiyyoshraddha is an internet sensation who seems to appeal to all, a rarity in India’s booming creator universe.

Bookstrapping: ‘Gautam Adani: Reimagining Business in India and The World’ by R N Bhaskar

Gautam Adani is a product of the Kutch region. There’s the well-known reminder about the cultural profile of Kutchis - they consider education to be less important than starting a business. Most of them would shun being employees. It is common to find extremely well educated Kutchis opting to start their own business rather than join the top echelons of a corporate house

R N bhaskar’s book offers an excellent chronological outline of Gautam Adani’s work and will always have that value. But there is more room for us to hear from Adani in first person. Bookstrapping Rating: 3 stars

Emphasis has shifted to localised themes and games: AIGF’s Roland Landers

The online gaming sector in India has witnessed an exponential growth in the last few years. It has now become more real time and social, and it will further revolutionise the investment trends in India leading to technological advancements, says All India Gaming Federation's Landers. (Representational image via Unsplash)

Roland Landers talks about the need to address ambiguity of perception in gaming, need for regulatory bodies and key gaming trends that dominate the industry.

CMO to CEO: Companies are betting on marketers to lead brands and business

Mondelez International recently promoted Anil Viswanathan, a senior marketing talent to lead the firm as managing director for Vietnam, South East Asia. In August, Santosh Iyer, vice president - sales marketing, Mercedes-Benz India, was elevated to the position of managing director of the company.

Marketing and sales executives have business acumen and they are directly dealing with the clients/consumers which helps them in leading companies.