Brand Makers – Page 161

Bookstrapping: ‘Wild Wisdom’ by Christine Amour-Levar

Representative Image via Unsplash.

‘Wild Wisdom: Life Lessons from Leading Teams to Some of the Most Inhospitable Places in the World’ leaves you disturbed about sustainability and warm about the possibilities if we all came together. Bookstrapping Rating: 3.5 stars

If you don’t keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar

Raja Rajamannar, global chief marketing and communications officer, and president - healthcare business at Mastercard.

Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.

Mahindra’s Vikram Garga joined Apollo Tyres as regional group head – marketing

Vikram Garga, regional group head, marketing, covering the Asia Pacific, Middle East and Africa (APMEA) region.

Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.

RK Swamy and BBDO part ways. Here’s why

Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.

Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure

In the Web era, evaluations to decide merit can and are being made through new, collective tools that challenge top down, elitist networks. (Representational image: Aleks Marinkovic via Unsplash)

Success is networked, collaborative and functions as a reputational feedback loop.

CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer’s loss and more

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.

Bookstrapping: The Man Who Bent Light by Narinder Singh Kapany

Narinder Singh Kapany (1927-2020) wrote about successfully transmitting high-quality images through a bundle of optical fibres in a 1960 edition of 'Scientific American'. (Representational image: Compare Fibre via Unsplash)

The fusion of ‘science as a universal need’ and ‘religion as a universal truth but private practice’ emerges beautifully from this book. Bookstrapping Rating: 3.5 stars

Shashank Mehta on why The Whole Truth is on an Instagram break

Shashank Mehta, founder, The Whole Truth Foods

At a time when every brand wants to be on the top of their Instagram game, The Whole Truth decided to log off and take a break. What led to this decision? Mehta and his team weren’t thrilled with the content they were putting out. “Dancing to trending music and pointing to corners of the screen with cluttered text boxes didn’t seem right,” he says. In a freewheeling chat with Storyboard18, Mehta opens about why his brand decided to go on an Instagram break; the risks involved with this, lessons from Unilever; featuring in his own brand’s commercials and more.

Why some sporting bodies need to look beyond tactical brand partnerships

Arnab Roy, vice-president and head-marketing, Coca-Cola India and Southwest Asia.

“Many sporting bodies (not all) still see brands and companies as cash sources, and thus most of the partnerships are short-term tactical ones.” – Arnab Roy, vice president and head-marketing, Coca-Cola India and Southwest Asia.

Simply Speaking: Wisdom of crowds leading to a ‘reputation’ for a brand, institution or individual

Rational man is guided not by 'information ', but by 'reputation’ which is pre-filtered, pre-evaluated and already commented upon by others. (Representational image: Susan Q Yin via Unsplash)

Reputation is the main output of collective intelligence. But who builds the reputation of the reputation builders? Learn how brands gain a reputation and how that is more important than ever before in today’s information dense world.