Shilpi Kapoor will lead all marketing and corporate communications.
Category: Brand Makers
Malvika Mehra joins The Good Glamm Group as chief creative officer
Malvika Mehra is the latest in a long list of ad executive to switch over to the client side in recent years.
The Great Skills Reset: Are you a ‘da Vinci marketer’?
“When you find those rare Leonardo da Vinci marketers, over-promote them, over-reward them, keep them in the company at whatever cost,” says Mastercard’s global CMO Raja Rajamannar
CXO Moves: Moving in, up and out to the client’s side
Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.
Unfiltered credit where credit is due
Hear from one of the makers of India’s most-awarded campaign ever – The Unfiltered History Tour, at the Cannes Lions about the culture of credit sharing in the new generation of Indian advertising.
Bookstrapping: Unsung Genius – A life of Jagadish Chandra Bose
The key message in ‘Unsung Genius’ by Kunal Ghosh revolves around Bose’s enthusiasm about bringing the study of science to the masses and his passion for scientific education and public lectures, despite his failing health. Bookstrapping Rating: 3.5 stars
Making of VMLY&R India’s Grand Prix winning campaign
Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.
Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity
Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.
The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’
P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.
Netflix India ropes in former Dentsu International CHRO, Rohit Suri
Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer