Brand Makers – Page 163

Bookstrapping: A review of Reggie Fils Aime’s Disrupting the Game

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The book is a “business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars

Meet the 7-year-old Indian gaming influencer, VivOne

While Vivone is living every child’s dream of dedicated screen time and gaming hours, he is being flooded with offers from esports organizations to be a streaming partner.

The first-standard student and gamer VivOne is being approached by brands every day. Here’s a peek into the life of the young gamer.

I want to create leaders who are better than me: Suresh Narayanan

Suresh Narayanan revealed that the foods major Nestle faced higher inflation in 2023 compared to the preceding years, including 2020 and 2021.

“Compassion over competence in a crisis. There are very competent people. The world is full of very bright people. But at this stage nobody wants to see the cranial capabilities or the intellectual capabilities of the CEO. They want to see the compassion of the CEO. The leaders of the future have to be outstandingly good human beings. You can be competent, brilliant, qualified from the best institutions but if you don’t have a heart that beats at the right speed for your people, you can’t call yourself a leader.”

Indian adland becomes more mature in matters of credit

'The Unfiltered Tour' has so far won a Grand Prix, a Gold, a Silver, and two Bronze Lions at Cannes this year. (Image via Twitter/TheHardCopyCo)

PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.

CXO Moves: The in’s, outs and in-betweens in marketing and adland

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Keep up with all the major people movements in Storyboard18’s CXO Moves. Here’s a round-up of the executives who moved up, in or out in the past two weeks.

Ashish Bhasin returns to ad biz; joins RD&X Network

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

Ashish Bhasin had quit Dentsu International in November 2021. Dentsu International India has seen several mid-and senior-level exits over the past year

Simply Speaking: Brand Charisma – Experienced But Not Understood

Add this line too in caption. Representative Image via Unsplash

There is a clear need to map the markers of charisma and awe and aim for admiration, elevation and perhaps even brand love.

Anindita Das Veluri to lead marketing for Adobe in India

Anindita Das Veluri

Veluri replaces Sunder Madakshira, who left the company earlier this year to join Rezolve as CEO.

IPG Mediabrands wins ITC’s media and digital accounts

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The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.

Dunzo’s head of brand Sai Ganesh quits

Sai Ganesh

Sai Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.