Category: Brand Makers

Bookstrapping: Enough by Cassidy Hutchison

The memoir is almost everything that you would readily believe about Donald Trump, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

In Enough by Cassidy Hutchison, the author touches upon the combination of youth and conscience, facts about the former US President Donald Trump, the unpredictability that her father bought to her life and a lot more.

As a marketer, it’s very important to stay happy and creative, says Anamika Singh, Cogoport

s advice, when it comes to managing stress, what I can say is to devote 100 percent of your time to work. I feel that, as Indians, we do not follow many of the timelines and schedules when it comes to work.

Storyboard18 caught up with Anamika Singh, marketing director, Cogoport, who spoke on how to keep workplace toxicity at bay, touched upon the content she consumes in terms of media and books, shared a piece of wisdom, and a lot more.

Epigamia promotes Rahul Jain to CEO

An IIT Bombay and ISB Hyderabad alumnus, Rahul Jain began his career in finance, working for Deutsche Bank’s Credit Structuring team. Post his MBA, he successfully launched Doctor Moo – a 100% organic milk brand. Later on, he partnered with Mirchandani to launch Epigamia.

Rohan Mirchandani and Ankur Goel also get new roles.

Duroflex Group onboards Sridhar Balakrishnan as group CEO

Sridhar Balakrishnan began his career at Marico, where he dedicated 17 years and grew to the role of chief operating officer for clusters across South Asia, Middle East & Africa. During his tenure at Marico, Balakrishnan managed the P&L of international business units, overseeing sales, business finance, and supply chain for the India business.

Balakrishnan will play a critical role in unifying the management and growth strategies of both the in-house brands under Duroflex Group – Duroflex and Sleepyhead.

2023: Top executive movements in marketing

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

A recap of CXO moves and marketers who switched jobs in 2023.

Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024

In 2024, "there will be an increased emphasis on ethical advertising practices and promoting sustainability, as consumers demand greater corporate responsibility and transparency," believes Interactive Avenues’ Amardeep Singh.

According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.

Swiggy onboards Anand Kripalu as an independent director and chairperson

Anand Kripalu said, ""Swiggy has transformed food and grocery delivery in the country, bringing unparalleled convenience to millions of homes."

As per Sriharsha Majety, group CEO, “Anand is a veteran in the consumer goods industry, and his deep knowledge and perspective will be instrumental in guiding Swiggy as we continue to innovate and redefine the on-demand delivery landscape in India.”

Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding

"It’s a personal belief that only a great culture can nurture great creativity. While we have set some great culture pillars for the agency, in 2024, it’s in the must-do list to help every team member understand the significance of our culture document and live it every day," says Publicis Worldwide India’s Oindrila Roy.

The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.