Category: Brand Makers

Volvo Car India onboards Jyotsana Singh Kaushik as director – marketing and PR

In her new role, Kaushik will help in strengthening the brand's presence in the Indian market with innovative marketing strategies, enhancing public relations initiatives, and driving customer engagement through creative campaigns.

Jyotsana Singh Kaushik has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

Former Dentsu Creative India CCO Aalap Desai launches a new ad agency, TGTHR

Aalap Desai is also into scriptwriting for feature films, web series, and TV shows like MTV Sound Trippin'. Throughout his career, Desai has contributed to comapnies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis.

Aalap Desai’s journey at Dentsu included being the national creative director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai.

BetterPlace appoints Deepak Lamba as enterprise sales head

With over 15 years of experience across companies like Dell, Hewlett Packard Enterprise, Oracle, Adobe etc, Lamba has been instrumental in managing and building robust lead generation and sales teams.

Prior to joining BetterPlace, Deepak Lamba has played a role in building companies like Wingify and Hubilo as their head of sales for UK & Europe and vice president of global sales respectively.

2023: Top executive movements in Indian adland

Creative agencies made a few headlines too. Ajay Gahlaut moved out of Dentsu. Bobby Pawar quit advertising. Russell Barrett picked up a new role at TBWA/India. Dheeraj Sinha quit Leo Burnett to join FCB India. (Representative Image: Ryoji Iwata via Unsplash)

A look at CXOs who moved in and out ad agencies, got new roles, and set up new businesses.

Skincare has gone beyond need-based products: RSH Global’s CMO Poulomi Roy

"In 2024, our primary focus at Joy is to sustain the positive momentum of our ongoing marketing initiatives. We plan to maintain and build upon our successful brand associations with key properties such as IPL, WPL, Filmfare, and more," says RSH Global's CMO Poulomi Roy.

The chief marketing officer of the holding company of homegrown personal care brand Joy shared her views on consumer trends that stood out in 2023, purposeful advertising, and more.

Ad veteran Helen Anchan passes away

Helen Anchan retired from advertising in 2003. In 2004, she was bestowed upon with the Lifetime Achievement Award at the Emvies. (Image source: Web)

Former Lintas professionals Prem Mehta and Lynn D’souza remember Helen Anchan as one of the best media planners of her time.

AAAI re-elects Prasanth Kumar as president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

Rana Barua, Group CEO, Havas Worldwide India was unanimously elected vice-president of the Association.

HUL restructures its leadership team: Harman Dhillon, Kartik Chandrasekhar, Arun Neelakantan get new roles

To unlock new growth opportunities by leveraging the digital ecosystem in India, Arun Neelakantan will join the HUL MC as chief digital officer (CDO). (From left to right: Harman Dhillon, Madhusudhan Rao, Arun Neelakantan and Kartik Chandrasekhar)

Madhusudhan Rao to retire; Harman Dhillon becomes executive director, Beauty & Wellbeing; Kartik Chandrasekhar is executive director, Personal Care; and Arun Neelakantan is the chief digital officer.