Category: Brand Makers

Bookstrapping: The Science of being Lucky by Nick Trenton

The author, Nick Trenton connects superstition to how it balances uncertainty and absence of understanding of real causes of events in our lives. (Image source: Amazon)

In The Science of being Lucky, the author Nick Trenton touches upon late Warren Buffet understanding the real meaning of luck, on lucky thought patterns, how people with self-doubt should not drown themselves in others’ opinion and a lot more.

Don’t get into any sort of competition, says Rahul Karthikeyan, Scaler

Rahul Karthikeyan, CMO, Scaler Academy said, "I like to be empathetic. It kind of opens a lot of doors. Always keep it simple. Let's not complicate our lives. If you are not able to achieve certain things, it's okay."

Storyboard18 caught up with Rahul Karthikeyan, chief marketing officer, Scaler India, who spoke on ways to keep workplace toxicity at bay, gave us a peek into his weekends, and ended by highlighting his share of wisdom.

I thought I’ll quit in a year’s time: Shashi Sinha, AAAI’s 2023 Lifetime Achievement Awardee

Shashi Sinha, CEO of IPG Mediabrands India, gives his distilled take on the report's key findings and what he thinks will be the biggest disruptor for India's media and entertainment industry.

In a special TV interview with Storyboard18, Shashi Sinha, CEO of IPG Mediabrands India, who is being awarded the 2023 AAAI Lifetime Achievement Award for outstanding contributions to the advertising industry, takes us through his journey in the ad business and key defining moments.

Extremely grounded and passionate, former Amul chief R S Sodhi says about IPG Mediabrands India’s Shashi Sinha

“He will always make sure every team member is given the chance to present their ideas and opinions. That’s the sign of a mature leader, which he has been over the years,” says RS Sodhi about Shashi Sinha.

A look at how Sodhi and Sinha worked together for 30 years and solved business problems for one of India’s most loved brands, Amul.

Nykaa’s Falguni Nayar becomes top woman entrepreneur in ‘India’s Top 200 Self-made Entrepreneurs of the Millennia 2023’

Falguni Nayar also spoke about D2C brands and the evolving consumer behavior, stating that “D2C brands have the advantage of being quick-to-market and agile to adapt to changing trends – all while solving real consumer problems." Of the new D2C brands over the last few years - 44 percent have emerged in fashion & beauty. (Representative Image via Moneycontrol)

Kaivalya Vohra, 21, the founder of grocery delivery app Zepto, is the youngest entrepreneur on the list.

Subhash Chandra turns 73; a look at his life and times

The Zee-Sony merger announced in December 2021 is set to create a media powerhouse worth $10 billion. (Image sourced via Forbes India)

Under Chandra’s leadership, the Zee TV network has grown exponentially. It today consists of 90 channels that reach around 1.3 billion people spanning 174 countries.

Accenture to acquire creative and digital experience agency Rabbit’s Tale

Rabbit’s Tale is the third acquisition that Accenture Song has made in Southeast Asia after Romp and Entropia to bolster its ability to help clients grow, innovate and sustain relevance. Other global acquisitions include ConcentricLife, Fiftyfive5 and The Stable. (Representational image by frame harirak via Unsplash)

The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.