How it Works – Page 152

Marketing Mocktail: From heart to cart – emotional drivers of shopping explained

Like any human endeavor, shopping too is driven by emotion, even though it may not be overtly evident. Studies conducted globally with shoppers have uncovered the hidden emotions behind shopping. (Representative Image: Sara Kurfeß via Unsplash)

Retailers, e-tailers and marketers need to understand and apply the emotional drivers of shopping to design their shopping experience for greater engagement and conversion.

Simply Speaking: Brands are born inside

Companies that leverage their brands to achieve phenomenal growth and market stature take their brands beyond marketing. (Representational image by Calvin Craig via Unsplash)

A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it.

Metaverse Implosion: Metaverse craze fizzled out as quickly as it started. Now what?

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

There is definitely a clear slowdown when it comes to Metaverse-related marketing and an accelerated diversion of focus and funding to next big thing – generative AI.

Digital adex on IPL surpasses TV: Schbang’s Akshay Gurnani explains how advertisers are benefiting

In a final notice, issued to MSOs on January 1, 2024 are urged to furnish necessary details and change their status by January 31, 2024.

With more and more people being on-the-go, the app viewing experience has really propelled the total addressable #IPL2023 viewing audiences into the next level.

Weekly Shorts: Nano influencers – cost-effective partnership for D2C brands as the influencer rates rise

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

With rising influencer rates, D2C brands are turning to nano influencers with 1k-10k followers to reduce their collaboration costs and create honest branded content for the younger audiences.

#TBH: Influencer business must iron out flaws in the ecosystem

The crazy growth rates that influencer business saw during covid have also plateaued. Marketers are back to deploying money in experiential marketing, events and in-store promotions. Even influencers are struggling to keep themselves relevant today. (Representative image by Muhammad Daudy via Unsplash)

Why the sector needs rigorous monitoring is because social media stars peddling products through their content wield more power over their followers. Depending on their qualifications, credentials, popularity, and level of audience engagement, influencers have an impact on consumer behaviour.

Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM

TAM data also shows that during the initial phase of IPL 16, many e-commerce categories have shifted away from TV advertising. In IPL 15, the top five categories were dominated by e-commerce players. (Image via Twitter - @IPL)

Changing media consumption habits seen as primary reason for significant decline in IPL 16 TV advertisers during initial phase.

Storyboard18 Impact: Govt to ask influencers to display qualifications while endorsing health products

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

The development comes days after Storyboard18 reported about how the Indian nutraceutical market has emerged as the sunshine sector where multiple direct-to-consumers (D2C) and legacy brands launch wellness products and get influencers to promote them.

Marketing Mocktail: If you rest, you rust – Brand Refreshment explained

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

The column touches upon the reasons why a brand should refresh itself and the steps involved in refreshing it.

Offshore betting firms flood Indian media with illegal ads ft. Bollywood stars, sports legends

For quite some time now, companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway have been ramping up their advertising efforts in India, coinciding with the action-packed events like Indian Premier League cricket season, World Cup and others. In fact, they have been using the GST chaos for moment marketing purposes as well. Platforms like Fairplay have been using influencers to promote features such as '24X7 winning withdrawal, no GST, and referral code bonuses’.

Companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway are ramping up their advertising efforts in India, coinciding with the action-packed Indian Premier League cricket season.