How it Works – Page 164

ChatGPT – OpenAI Impact: Is ChatGPT a threat to copywriting and advertising creatives?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

From fear, amazement to strategic thinking, senior ad leaders, with a background in copywriting, share their immediate reactions and thoughts on ChatGPT.

Simply Speaking: Aping trends is wannabe. It is not what great brands do

Apple is the most valuable enterprise on the planet but you could put Apple’s entire product portfolio together on your desk. It has built value through immense focus and brand identity. Each facet of the brand experience inspires people through both tangible and intangible means. Most Apple users feel a part of a community that is elevating for them. (Representational image by Daryan Shamkhali via Unsplash)

Buck the trend of marginal futility and create something bigger and enduring.

Consumer Affairs Ministry’s rules for social media influencers: Disclaimers, disclosures, up to Rs 50 lakh fine, 6-year penalty

The content as per the ministry should also not contain statements or visual presentations that directly, by implication, by omission, by ambiguity, or by exaggeration are likely to mislead consumers about the product advertised or the advertiser or any other product or advertiser. (Representational image by Goh Rhy Yan via Unsplash)

Consumer Affairs Ministry releases endorsement guidelines for social media influencers sharing any content that might influence buyers’ decision.

Global brands make localization their mantra to tap into $2.6bn Indian gaming market

The growth of global brands in India is not limited to gaming companies only. International brands in the business of gaming peripherals like joysticks, gamepads, gaming keywords, chairs, wireless gaming devices and others are also taking India seriously. Thanks to the increasing number of gamers in the country.(Representative Image: freestocks via Unsplash)

Global gaming brands are focusing on localization in everything from products to marketing plans.

Weekly Shorts: Decoding seeding, the role of key opinion leaders in influencer marketing mix

KOL seeding is sometimes viewed as an unethical practice. Larger KOLs talk about how these “no-strings-attached” deals may not be as innocent as they seem. They say, marketers are using the psychological principle of reciprocity to their advantage. (Representative Image: Kira auf der Heide via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Wunderman Thompson Intelligence says, ‘Joyconomy’ is here. What does it mean?

‘The Future 100: 2023’ from Wunderman Thompson’s futurism, research, and innovation unit, Wunderman Thompson Intelligence, has been compiled by a leading team of trend analysts, bringing together exclusive expert interviews and proprietary research. (Representational Image: Preslie Hirsch via Unsplash)

Wunderman Thompson’s annual trend almanac features 100 bitesize predictions for 2023 – from metaverse, commerce to health.

Generative AI: DALL·E to ChatGPT, what marketers should watch out for

Success stories of in-house ad agencies of brands keep floating around every now and then. Last year, when ed-tech company Byjus' in-house creative agency won a Silver Entertainment Lion at Cannes for its ‘Master’ Ji campaign, it created a lot of positive chatter mainly because it delivered quality work. Restaurant aggregator and food delivery app Zomato, that's known for its moment marketing campaigns, produces most of its work in-house. Its competitor Swiggy has a similar model. (Representational Image: No Revisions via Unsplash)

Wavemaker India’s report Spotlight 2023 spotlights what Generative AI can do for brands and what marketers should be careful about.

Davos 2023: Sir Martin Sorrell on why ChatGPT could be a threat for media agencies

The advertising guru added that amid the geopolitical issues involving the US and China, the Russia-Ukraine situation, and the intense conflict in the Middle East, India has emerged as the go-to market and an alternative to China in Asia. (Representative image via Twitter by @ForbesCMO)

At the World Economic Forum in Davos, Sir Martin Sorrell shared his views on the impact of tech like ChatGPT on ad holding companies.

Did Zomato copy a decade-old McDonald’s outdoor ad campaign?

Taking creative inspiration in all forms is absolutely fine but not without awarding due credit where necessary. However, is there a line that one mustn’t cross when deriving inspiration? And where does one draw it? When does inspiration turn into plagiarism? (Images by Ujjwal Anand via LinkedIn)

Some ad industry folks seem to think Zomato copied a McDonalds outdoor ad campaign from 10 years ago, without acknowledging the latter.

Davos 2023: Coursera set to integrate ChatGPT into courses says CEO Jeff Maggioncalda

ChatGPT is a chatbot that the startup called OpenAI released in November 2022. The tech learns how to answer any prompt in a human-like way from vast amounts of data, and offers the information as a search engine. (Representative Image: Andy Kelly via Unsplash)

Coursera’s chief also added that the feature is keeping him awake at night as he has been spending the last 45 days on the software.