Category: How it Works

Meta to start labelling AI generated content across all Meta platforms

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

This step will help to regulate the potential malicious use of AI and protect the users from misinformation and disinformation on social media.

Emami reports Rs 165.73 crore ad spend for the Dec quarter of FY24

Total revenue of the company stood at Rs 996.32 crore, up 1.38 percent from Rs 982.72 crore last year, the company said in a regulatory filing. (Image source: Moneycontrol)

Throughout the quarter, the Company introduced Zandu Agni Balm, a potent multi-purpose balm aimed at countering regional competition and expanding its overall balm portfolio market share.

General Election 2024: Ogilvy, McCann, Crayons, Cosmos, Efficacy, many more vying for BJP campaign accounts

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

Other than the heavyweight contenders such as Ogilvy and McCann, agencies like Efficacy Worldwide, Cosmos Maya, Crayons, Moving Pixels, Vishista VFX and Thought Blurb Communications are also in the fray for different parts of BJP’s campaign business.

Three out of five kirana store owners to switch from Paytm to other payment apps

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

The Reserve Bank of India (RBI) instructed Paytm Payments Bank to stop taking new deposits and allowing credit transactions after February 29 due to supervisory concerns and failure to adhere to the rules.

Which category does Edelweiss’s Radhika Gupta think will zoom in India?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Lab-grown diamonds (LGDs) are gaining an increasing share of the global diamond market each year, with the market share expected to amount to ten percent in 2030, as per Statista.

Publicis expects organic net revenue grow to 5 percent in 2024; anticipates cuts in traditional marketing

The group will put aside between 700 million and 800 million euros this year for potential mergers and acquisitions to boost its data, tech and AI capabilities, it said. Another 200 million will be earmarked for a planned share buyback.

For the first quarter, the maker of marketing campaigns for the likes of L’Oréal or Walmart anticipates an organic growth within the full-year range.

Parliamentary Committee asks government for comprehensive act to regulate cable TV industry

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

According to the panel, one of the biggest concerns of the cable TV industry has been pricing of channels by broadcasters and the negative impact on the cable tv industry.