Interviews – Page 2 – storyboard18

Meet L&K Saatchi & Saatchi’s Kartik Smetacek and Rohit Malkani: Find out what the mandate for CCO’s is today

"This is a sore topic with me, to be honest. I could write a whole book on this! The system of pitching in our industry is in dire need of re-evaluation," said Rohit Malkani.

Storyboard18 caught up with the duo to not only understand the mandate for CCO’s today but also get a fair idea of how the agency ecosystem is evolving and how much conversations with marketers have changed these days.

LinkedIn’s Abhai Singh on how in the era of AI, relationships are at the core of B2B buying and selling

Abhai Singh, Head of Sales Solution – India at LinkedIn says that the dream of doing more with less is something that AI has brought to reality, and that doesn't mean that the hard work goes away. You still need to do a lot of hard work in sales. I think doing intelligent work is equally important.

Abhai Singh, Head of Sales Solution – India at LinkedIn discusses facts and findings of new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024.

Spotify India MD Amarjit Singh Batra on how ‘sachetisation’ is fueling the music streamer’s growth in India

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Spotify Newsroom)

In an exclusive conversation with Storyboard18, Amarjit Singh Batra, MD of Spotify India, shared what it takes to make noise in a complex media and entertainment market.

How Unilever Wife Madhabi Puri Buch is applying FMCG Giant’s strategy on Indian stock markets

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

SEBI Chairperson, Madhabi Puri Buch, delivered a compelling speech at News18’s Rising Bharat Summit 2024, emphasising the transformative potential of sachetisation in financial products, drawing parallels to the success of the sachet model in the shampoo market.

Nykd’s Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.

Exclusive: India is ready to host 2030’s Youth Olympics and 2036’s Summer Olympics: MIB’s Anurag Thakur

Thakur shared, “We should all keep sports at the forefront. It’s a soft power."

“Modiji has made it very clear. India is ready to host the Olympics. India will participate in the bid to host the 2030’s Youth Olympics and 2036’s Summer Olympics,” Thakur said.

Exclusive: Rs. 4 lakh crore sale of local items after PM’s appeal to choose local: MIB’s Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

At the News18 Rising Bharat Summit 2024, Anurag Thakur, Union Minister of Information and Broadcasting spoke about India’s incredible growth over the years and how India will be the country too look at for leading various initiatives. Thakur has been very passionate for Prime Minister Narendra Modi’s initiative ‘Vocal For Local’.

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.

IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.

Communication is key to any form of success, says Chandrika Jain, Lenovo India

Chandrika jain, director - marketing, Lenovo India, stated, "I believe communication is key to any form of success, whether at work or at home. How well do you communicate? That goes a long way."

Chandrika Jain, director – marketing, Lenovo India also believes that it is important to be able to cut through all the noise and constantly remind yourself about what you started out to do.