Category: Quantum Brief

Google partners with ‘Shakti’ to combat misinformation before general elections

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Shakti India Election Fact-Checking Collective is a consortium of news publishers and fact checkers in India.

Noida International Airport gives Laqshya Media Group its advertising contract

The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers. (Image sourced via CNBC-TV18)

Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.

Why sticky content is gold for media planners

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform. (Image source: Unsplash)

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform.

NBDSA issues guidelines for responsible reporting on LGBTQIA+ community

Since news media has the most potent influence on public opinion, broadcasters while reporting on any member of the LGBTQIA+ community have been requested to use inclusive and gender-neutral language, respect the individuals preferred pronouns and names. (Representative image by Mercedes Mehling via Unsplash)

The guidelines urge broadcasters to avoid airing any news which sensationalises the issues related to LGBTQIA+ community, perpetuates stereotypes or creates undue fear in respect of the community.

Janhvi Kapoor turns standup comic to promote awareness about HPV

Janhvi educates audiences about the causes and risks of HPV through laughter with her debut stand-up special, ‘Leap, Laugh & Learn’. (Image sourced via News18)

Ahead of International HPV Awareness Day 2024, Janhvi created a ‘Bawaal’ on social media by taking a leap forward in adopting one of the most unique approaches to draw attention to the disease.

WPL 2024: Ambuja Cements announced as title sponsor for Adani’s Gujarat Giants

he jersey will have Ambuja Cement on the front and Fortune on the back. The ‘Non-Lead Arm’ sleeve will sport Joy Personal Care’s logo, and the ‘Lead Arm’ sleeve will have the Adani logo. MyMaster11 has come on board as the Official Fantasy Partner, and will feature as the Lead Trouser logo. (Image source: Ambuja Cements)

Fortune, Joy Personal Care, JSW Paints, HDFC Life have also partnered with Adani’s Gujarat Giants.

Colors Bangla announces partnership with Videocon D2H

This collaboration not only celebrates cinema but also underscores the channel's commitment to delivering quality entertainment in every household across the region.

This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.