Quantum Brief – Page 11

SLICE® ropes in actress Nayanthara as brand ambassador

Actress Nayanthara

With Nayanthara on board, Slice® aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.

Tinder launches “Let’s Talk Consent” on Coursera

or 18-25-year-old users, being photo verified gives them a 10 percent higher chance to match. (Representative Image: Ryan 'O' Niel via Unsplash)

67 percent of young adults advocated for the integration of comprehensive consent education in schools and colleges.

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.

Nodwin Gaming enters into a strategic partnership with JSW Sports

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

Registration of newspapers and periodicals goes online through Press Sewa Portal

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

The new Press & Registration of Periodicals Act, 2023 comes into force; the old PRB Act, 1867 stands repealed.

Times Group signs JV with Pickleball Asia to start Pickleball World Series

Pickleball is a fusion of tennis, table tennis and badminton (Photo by Joan Azeka on Unsplash)

In the first year, the Pickleball World Series will comprise of 64 players in the individual format and six teams comprising four players each, from the US and the rest of the world, including India.

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.

Category: Quantum Brief