Category: Quantum Brief

India Yamaha Motor becomes official sponsor of Monster Energy Yamaha MotoGP Team

'The Call of the Blue' brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit.

As a testament to this partnership, the iconic logo of IYM’s acclaimed brand campaign, ‘The Call of the Blue,’ will prominently feature on the front cowls of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season.

Jameson and Absolut-maker Pernod Ricard sees strong demand for spirits in India

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Alexandre Ricard, Chairman and Chief Executive Officer, Pernod Ricard, said, “With a diversified footprint spanning mature and emerging regions and a broad presence across spirits categories, we are able to weather volatility and continue to gain share in many markets.”

Ed tech startup Scaler unveils web series, ‘Codeyil Iruvar’ with YouTube channel Parithabangal

Set against the backdrop of their journey from a rural village to the bustling city of Bengaluru, where they chase their entrepreneurship dreams, the show promises to be a rollercoaster ride of laughter, friendship, and redemption.

The six-part series, written and directed by Sahit Anand, revolves around the adventures of two friends, Gopi and Sudhakar, as they navigate their way through life’s challenges with wit and humour in pursuit of their start-up dreams.

Platinum EVARA launches “I Got This” with cricketer Jemimah Rodrigues

Jemimah's cricketing journey began at the tender age of three when her grandfather gifted her a bat, igniting a passion that would define her life.

Through a series of 6 films woven around the concept of ‘6 challenging balls, 6 extraordinary deliveries’, the campaign showcases the different challenges and struggles Jemimah’s overcame in order to emerge as the cricketing icon that she is today.

Sony in running to acquire 26 percent stake in Arha Media

According to Bloomberg, the Japanese entertainment company made multiple filings to India’s National Company Law Tribunal(NCLT) on Thursday to pull out of the merger agreement with Zee. (Image sourced via Sony website)

Sun TV too is in the running to acquire a similar stake in the media company. The value of the deal is said to be around Rs. 1500 crore, as per reports.

Aditya Birla Group’s new paints company Opus onboards Leo Burnett India as lead creative and strategic agency

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

As their communication partners Leo Burnett India will be working on the creative strategy and positioning for the overall brand ‘Birla Opus’, ‘Birla Opus One’ and ‘Birla Opus Calista’. DDB Mudra on the other hand will be handling the other sub brands Style, AllWood, AllDry and Prime.

Anurag Thakur announces Film Certification Facilitation office in Chandigarh

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

CBFC facilitation office will ease certification process for regional films. Punjabi film industry to benefit
from the same.

Ranveer Singh Mankind Pharma ad: Pharma company responds to chemists body’s objections to ad

The All India Organisation of Chemists and Druggists (AIOCD) had asked that Mankind withdraw its advertisement for vitamin supplement HealthOK, featuring Ranveer Singh, under the Consumer Protection Act 1986 and Sales of Goods Act 1930. (Image source: News18 Hindi)

The AIOCD had deemed the Mankind Pharma ad “misleading” and said that it opposes the “widely accepted health benefits of vegetarianism”.