Category: Quantum Brief

Japanese advertising giant Hakuhodo rolls out Trigger Happy Studios in India

It aims to collaborate with creative partners across languages and regions in India and also leverage Hakuhodo’s global distribution network and entertainment agencies across the world. (Image source: IMDb)

Trigger Happy Studios will produce, market and distribute feature films, digital content and international co-productions across various platforms and markets.

Google responds to MoS Rajeev Chandrasekhar’s warning about Gemini AI violations

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

The MoS raised concerns on X regarding Google’s AI tool potentially violating Intermediary Rules (IT Rules) of the IT Act. Google has responded, acknowledging the issue and assuring improvement.

MCA seeks details from SEBI on ZEEL account investigations

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

According to reports, a preliminary MCA investigation suggests alleged involvement of Yes Bank in misusing ZEEL’s fixed deposits.

What are Amul Topicals how did they create a legacy?

The Amul girl's tale indeed merits the adulation it receives. Originating in the late 1960s, she has become an indelible part of Indian advertising history. (Image source: Moneycontrol)

From India’s emergency era to the tribute to legendary radio announcer Ameen Sayani, Amul ads comment on current events and popular culture in a witty way.

Air India’s new inflight safety video celebrate India’s culture, dance, music

Air India’s new inflight safety video integrates safety instructions with mudras or dance expressions in eight diverse dance forms - Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha - from around the country. Each featured dance form presents a specific safety instruction. (Live from the Lounge)

The safety film is the outcome of a collaboration between Prasoon Joshi, renowned lyricist and chief of McCann Worldgroup, Grammy Award-winning music composer Shankar Mahadevan, and film director Bharat Bala.

MP State Elections: Gupshup developed WhatsApp chatbot that engaged 1.2 million people

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

Madhya Pradesh says it used WhatsApp chatbot for state elections, helping over 2 lakh voters.

LVMH launches entertainment venture for marketing its brands like Louis Vuitton, Dior, Fendi

LVMH said the aim was to collaborate with leading entertainment creators, producers and distributors to co-develop, co-produce and co-finance entertainment focused on premium film, TV and audio formats. (Image source: Unsplash)

LVMH’s entertainment venture is led by Arnault heir Antoine Arnault and US CEO Anish Melwani.

Philips rolls out #BarberKeBaraber campaign featuring brand ambassador Virat Kohli

The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool. (Image source: Moneycontrol)

The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.