Quantum Brief – Page 208

ASCI introduces guidelines on manipulative online deceptive design patterns in advertising

This comprehensive approach equips brands to make discerning investment decisions, with consideration for brand and consumer safety in media strategies. (Representative Image: Nick Fewings via Unsplash)

The guidelines will serve as a framework for businesses to design and implement user navigation and interface that put informed decision-making and express consent a priority.

Storyboard18 Exclusive – Affable.ai launches AI companion Skye for influencer marketing

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

The martech company said that it has partnered with Google Cloud to develop Skye, which will help marketers optimize their influencer marketing campaigns.

Britannia and Schbang use Generative AI to create a fantasy biscuit land

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit. Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.

Havas refreshes its brand architecture and visual identity after 20 years

The account will be managed by the Mumbai office of Mullen Lintas.

The refresh kicks off with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year.

Jeeru revamps to J; plans to invest Rs 20 crore on marketing

The new logo represents the spirit of Gen Z, a generation that is confident, ambitious, tech-savvy and known for being assertive yet diverse. The new logo J is all about embracing novelty, vibrancy and minimalism with a touch of playfulness.

Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.

All of 15, Chhota Bheem, an iconic brand, eyes a bigger global footprint

Chhota Bheem’s licensing and brand partnership journey started way back in 2010, with over 150 tie-ups over the years.

Green Gold Animation in Hyderabad, the creator of the brand, is looking to forge foreign licensing partnerships.

Department of Consumer Affairs and ASCI crackdown on “Dark Patterns” in advertising

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

The Department of Consumer Affairs and ASCI agree that there is a need for a framework that could regulate the industry in order to prevent dark patterns. Read on.

SEBI order casts doubts on Zee-Sony merger, potential delays expected

SEBI’s order creates hurdles for ZEEL-Sony merger as governance concerns surround Punit Goenka, potentially causing delays and feasibility questions.

Wondrlab picks majority stake in Salesforce consultancy firm Cymetrix

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020.

White Rivers Media launches Gen Z research lab Capital Z

Accounting for about 27 percent of India’s total population, Gen Z is one of the dominant drivers of the digital economy. (Representative Image: imgix via Unsplash)

Capital Z and its bouquet of primary and secondary research services aim to strengthen impact across multiple sectors including media/entertainment, banking, insurance and finance, real estate, sports and fitness, and D2C.