Category: Quantum Brief

NCSC serves notice to Zomato, Deepinder Goyal, for “casteist” ad; launches an investigation

The Zomato ad’s “main” character is Kachra, which has references to the critically acclaimed Bollywood film Lagaan. Aditya Lakhia who is depicted as a member of an oppressed and marginalized ‘untouchable’ community personifies Kachra.

Zomato faced backlash for releasing a World Environment Day ad that was criticised for being “tone deaf” and “castesist”.

Is it Peak Fifteen or Peak XV?: Decoding Sequoia Capital’s rebranding and the new, very purple infinity logo

As Ashwini Deshpande puts it, the name “Peak XV”, which is pronounced as peak fifteen represents Mount Everest before it was named that. Referring to the world's highest mountain confirms the audacity, resolve and pursuit of greatness for the team.

Some experts believe that a name and its pronunciation should not need an explanation or a prompt. But there cannot be a blanket rule, writes design agency owner Ashwini Deshpande.

Biz Moves: Wavemaker, AdGlobal 360 and Sociowash

GroupM’s media agency Wavemaker India has retained the mandate of Pernod Ricard post a competitive multi-agency pitch. The agency will look into overseeing all services throughout the marketing funnel. (Representative image: Noah Silliman via Unsplash)

Keep up with all the key business wins and the account movements.

Jio Effect: After JioCinema’s free streaming of major sports events, Disney+Hotstar follows

The sixteenth season of IPL clocked the highest-ever peak concurrency globally at 3.21 crore, and 1700 crore plus video views over the season. (Image via Twitter - @IPL)

With free streaming, highest-ever peak concurrency, massive number of video views, and multiple feeds with various languages, JioCinema broke all previous records and then some during IPL 2023. Now Disney+Hotstar wants to offer free-streamed cricket.

FIFA announces AB InBev as its official beer sponsor for Women’s World Cup

The FIFA Women’s World Cup will make its debut in the southern hemisphere in Australia and Aotearoa New Zealand next month. The FIFA World Cup 2026, meanwhile, will be the first to be hosted by three countries, with 48 participating teams and 104 matches in 16 cities across Canada, Mexico and the United States. (Representative Image: Fauzan Saari via Unsplash)

AB InBev will be the official beer sponsor for FIFA Women’s World Cup 2023 and the FIFA World Cup 2026.

iQOO gets 50,000 applications in 8 days for chief gaming officer role

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

With a Rs 10 lakh pay cheque for 6 months, the chief gaming officer will get almost double the average salary for an entry level engineer. But how will a gamer under 25 years help the smartphone brand iQOO grow?