Quantum Brief – Page 24

Walmart International’s ad business grows 76 percent led by Flipkart and Mexico business

The combination would be expected to further accelerate Walmart’s media business in the U.S., Walmart Connect, bringing together VIZIO's advertising solutions business with Walmart’s reach and capabilities. These benefits would be further strengthened by the growth of connected TV platforms and Walmart’s industry-leading TV panel sales. (Image source: Unsplash)

Walmart has also crossed $100 billion in global e-commerce sales for the first time.

Mother’s Recipe revamps its ‘Ready to Cook’ product packaging

The redesigned packaging specifies the cooking time for each food variant. The one-step cooking method is illustrated visually on the front bottom of the pack - simply take the pack, add water, and vegetables/paneer/chicken as desired.

The revised packaging features bright background colours in a matte finish, with green for all vegetarian variants, pink for all non- vegetarian variants, yellow for regional variants, and purple for seafood variants.

Doctors dedicating over 2-3 hours daily to digital engagement on platforms: Mirum Health report

One of the key highlights of the report is the growing trend of telemedicine and virtual consultations. These digital avenues have not only revolutionized patient care but also opened up new opportunities for HCPs to build thought leadership in their respective fields. (Image source: Unsplash)

With a focus on the online behaviour of Healthcare Professionals (HCPs), the report reveals how digital innovation is shaping thought leadership and transforming the traditional paths to purchase in the healthcare industry.

Airline brand IndiGo calls for a creative pitch, Wunderman Thompson is the incumbent

IndiGo was in the news recently for its customer service. Shaadi.com CEO Anupam Mittal criticised Indigo for its ‘inhumane’ treatment of passengers, mentioning two flights that encountered significant delays. (Image source: CNBC-TV18)

WPP-owned Wunderman Thompson India, which was recently merged with VMLY&R to create VML India, is the incumbent agency.

Sony Pictures Networks bags exclusive media rights for inaugural season of Indian Street Premier League

The league is supported by legends of the game and film stars. Some of the key names include: Sachin Tendulkar, Ravi Shastri, Amitabh Bachchan, Akshay Kumar, Ram Charan, Suriya and others.

Under the terms of the agreement, SPNI has secured the broadcast rights and the league’s matches will be broadcasted on both linear television and the OTT platform.

Tata Play Binge onboards punjabi OTT platform PTC Play to its mix

Now with just 1 Tata Play Binge subscription, customers can access DistroTV’s offerings too (Image source: Amazon)

With this partnership, Tata Play Binge users in India will have access to Live TV Channels, Punjabi Movies, Punjabi Web Series, Award Shows, Reality Shows, latest Punjabi Songs, Punjabi Virsa, Punjabi Short Films, Kids Special Content and more.

GOZOOP HAWK bags listening and digital customer support mandate for Amazon miniTV

Amazon miniTV offers a large library of popular web series, movies, reality shows, dubbed international content, in multiple genres like comedy, romance, slice of life, thriller and more.

As part of the mandate, GOZOOP HAWK’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the brand by understanding and tracking valuable web conversations to delight customers.

Category: Quantum Brief