Category: Quantum Brief

PokerBaazi plans to spend around $15 million on marketing in 2023

"Marketing in general has evolved a lot. The game is big globally, it’s a big sport but then the learning curve is longer. It is not just a click thing where we can just call the customer and ask them to come and give it a shot. It’s a quick fix and wouldn’t not last long. So you have to add different elements and include that in your marketing strategy." Says Varun Ganjoo, co-founder and CMO - Baazi Games.

PokerBaazi is focusing on product development, partnerships and content generation as the three pillars of growth for the brand.

Tatas must retain Bisleri branding. In the water category, Bisleri is what Tata is in its categories: Experts say

As a brand, Bisleri has been synonymous to the packaged water category. Its advertising strategy has evolved over the years that includes building the packaged drinking water category, convincing that Bisleri water is safe to drink to battling the massive issue of counterfeiting. (Still from an ad)

Tata Consumer to acquire Bisleri International; the deal comes almost three decades after Bisleri International chairman Ramesh Chauhan sold soft drink brands Thums Up, Gold Spot and Limca to Coca-Cola.

The talent issue in advertising is not all about money. Here’s why

The best advertising talent were not graduates of Indian Institutes of Technology or Indian Institutes of Management; they were people with interest in art, music, theatre, writing and so on. Advertising attracted them because of the pleasure it promised -- to see their work on TV, to see their slogans mouthed by every kid in the country, or it become part of the pop culture, writes Neeraj Sharma. (Representational image via Unsplash)

Advertising has never been the best paymaster, but outsiders perceive it to be an interesting career. Advertising has also always been a profession that happened to people, one they discovered or stumbled upon, writes our columnist.

Tata Consumer acquires Ramesh Chauhan’s Bisleri for 7,000 crores

Bisleri is India’s largest packaged water company and the turnover for FY23 is estimated at 2,500 crore with profit at 220 crore. (Still from an ad)

The decision was taken based on Chauhan’s indifferent health and his daughter’s incuriosity towards business. The current management will continue for two years as part of the deal.

Clutter Breakers: Why are Monster.com’s employees moving on?

In its new avatar FoundIt, the brand plans to make use of artificial intelligence (AI), data and analytics to serve jobs to its users. The company claims it serves more than 70 million job seekers now, and has 10,000 corporate customers across 18 countries. Business services provider Quess Corp owns the India, South East Asia and Middle-East businesses of Monster Worldwide, the parent company behind Monster.com. Images: Still from the brand's YouTube film.

As a part of its re-branding exercise, the recruitment platform’s top executives posted on LinkedIn that they are moving on… to nowhere but foundit.in, their new workplace.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Momentous advertisements by Nike over the years for the FIFA World Cup

Nike has been tethered to the FIFA World Cup and football at large since donkey’s years. Having sponsored any teams and events, suffice to say, Nike is the sports biggest fan. As a brand, they have always impressed us with their creativity and ingenuity with every ad campaign that they have released during the World Cup season for years.

Nike has been a steady supporter of football and the FIFA World Cup for years. They have continuously come up with innovative and creative ad campaigns for the sporting event. Let’s take a look at some of Nike’s stand-out advertisements for the FIFA World Cup over the years.

Media tech company Amagi acquires Streamwise to enhance its data solutions capabilities

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

With Streamwise, Amagi will be able to integrate its proprietary as well as third-party data to provide content brands with insightful, unified analytics.

Madison Digital sets up a new creative and social media unit, Madison Loop

Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others. (Representational image via Unsplash)

Madison Loop will be led by Kosal Malladi, vice president, Madison Digital who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.