Category: Quantum Brief

Why digital is the right medium for Tata IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

Conversations threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.
 

CAIT seeks clarification from RBI over Paytm Payments Bank restrictions

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

CAIT National President B C Bhartia & Secretary General Praveen Khandelwal in communication to Das said that trading community fully supports the measures undertaken by the RBI, we respectfully request clarification on specific irregularities related to Paytm.

Spotify calls Apple’s plan for new EU regime “farce”

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Starting March, developers will be able to offer alternative app stores on iPhones, allowing them to opt out of Apple’s in-app payment system that charges up to 30 percent commission under the bloc’s new rules.

Hilton announces global partnership with Deepika Padukone for ‘Hilton. For The Stay’ campaign in India

Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip.

The partnership is an extension to Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.

Tata Group to forge strategic partnerships with Uber Technologies: Reports

In February, Tata Motors had signed an agreement with Uber to supply 25,000 electric vehicles (EV). This partnership would result in the electrification of Uber services in Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru and Ahmedabad. (Image source: Moneycontrol and Uber)

The collaboration could integrate Uber’s services as an anchor app within the ecosystem. It could also increase the traffic volumes and engagement on Tata’s digital platform.

mSix&Partners entrusted with the integrated media mandate for Kapiva

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on e-commerce platforms. The brand will also closely collaborate with mSix&Partners and utilize its capabilities in precision planning and data measurement to address unique business challenges.

Zee spent Rs. 427 crore in compliances to see through merger with Sony

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Zee’s annual report also revealed that it spent Rs. 176.20 crore in FY23. Furthermore, it spent Rs. 190.39 crore in the first six months of the current fiscal year towards the merger. Even after this, the merger was called off.

Coca-Cola witnessed robust growth in 2023; to re-invest significant chunk of capital investment

The net operating revenue of the company stood at $10,849 million in Q4 FY23, up by 7% from the same quarter previous fiscal when it was $10,125 million. (Representative Image: Soheb Zaidi via Unsplash)

In the December quarter, developing and emerging markets grew by two percent, particularly driven by growth in India and Brazil. India stands as Coca-Cola’s fifth largest market.

Inside Story: Did Zee find a better suitor before Sony walked off?

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

There has not been one but many obstacles in the $10 billion Zee-Sony merger. Starting from regulatory hurdles, shareholder issues, to leadership disputes. Some sources claim Zee deliberately created the last-mile hurdles to scuttle the deal and look for greener pastures.