Quantum Brief – Page 28

Reliance in talks to buy Tata Play stake from Disney: Report

The stake in Viacom18 was held by Paramount Global through its two subsidiaries. (Image sourced via News18 website)

Reliance Industries is looking to buy Walt Disney’s 29.8 percent stake in the loss-making Tata Play, as per reports.

OYO gets into sports hospitality with 100 hotels in 12 key cities

The company said it has provided these services in more than 10 large-scale sports tournaments in 2023, including Khelo India Youth Games, Khelo India University Games, and 36th National Games, to assess its capabilities before launching the new initiative. (Image source: Moneycontrol)

The sports hospitality business aims to meet the unique needs of large sports events with a focus on providing end-to-end solution.

Lowe Lintas bags the creative mandate of Jawa Motorcycles

The first campaign has already been released, within weeks of the pitch having concluded. (Still from the campaign)

The Mumbai office of Lowe Lintas will handle the mandate for Jawa Motorcycles.

Radisson Hotel announces 21 new hotels in India; makes debut in Ayodhya

Radisson intends to introduce branded hotels in Vrindavan, Uttar Pradesh, and Ujjain, Madhya Pradesh, solidifying its foothold in the Indian market. (Image source: Moneycontrol)

Radisson Hotel Group leads in India’s pilgrimage sites, eyeing expansion in destinations like Vrindavan and Ujjain. With 21 hotels signed in 2023, the group accelerates its growth, strengthening its foothold in the Indian market.

HDFC Mutual Fund’s new ad by Publicis Worldwide India encourages habit of investing

The film portrays a father sharing an incident from his office with his son, imparting a valuable life lesson in the process.Through this narrative, the brand highlights the importance of starting early investments and planning for the long term.

The ad titled ‘Seekh’ depicts father-son bonding, and promotes systematic investment planning.

Zomato customer claims to have discovered cockroach in Japanese noodle soup; company responds promptly

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato customer Sonai Acharya expressed her grievance on X, calling out the food delivery giant.

Comedians Atul Khatri and Kenny Sebastian feature in Tata AIA’s new campaign for financial security

Stills from the ads.

The campaign aims to shed light on lesser known facts about term insurance in a humorous way. Therefore, it breaks away from typical insurance communication and instead delivers the message in an educational and entertaining manner.

SRK and YouTuber Technical Guruji collaborate to unveil Realme’s new smartphone

Realme appointed SRK as its brand ambassador for Realme smartphones in May 2023. The announcement was made during the launch of the Realme 11 Pro Series 5G in India.

The ad campaign is a part of a nine-minute long video episode titled ‘Zooming in with Real SRK’, hosted by Gaurav, popularly known as Technical Guruji. The video is accessible on Realme’s YouTube channel.

Nielsen expands YouTube CTV ads measurement in 11 countries; India included

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The addition of YouTube CTV into Nielsen ONE Ads internationally gives advertisers and agencies a comprehensive view of campaigns across multiple platforms.

Mozilla to layoff 60 employees

Mozilla will also pull the shutters down of 2018 launched Hubs, a 3D digital world. Further, it will also scale back investments in mozilla.social Mastodon. (Image source: Official website)

The move is in order to scale back its investment in several products.