Quantum Brief – Page 31

Urbn appoints Bollywood actor Kartik Aaryan as its brand ambassador

The brand’s charging solutions are accessible through both online and offline channels, including more than 200 Croma stores nationwide. Urbn’s products are manufactured in India, in its own production facility.

Urbn, the homegrown D2C charging solution brand has announced signing Kartik Aaryan as its brand ambassador, with the aim of building a connection with users across all key markets.

Kotak Life rolls out a new campaign featuring Rajkummar Rao

In the ad films posted by the company, Rao is seen showcasing a range of stable investment offerings from Kotak Life with the aim of addressing consumers’ main concerns regarding their investments.

The campaign showcases stable investment offerings from Kotak Life, addressing consumers’ key concerns including uncertainty around returns and the need for tax-efficient instruments.

Blissclub launches new campaign promoting uninterrupted workouts for women

Ahead of the campaign rollout, there was a pre-buzz on LinkedIn showcasing a fun take on Star Wars.

In its latest campaign, Blissclub addresses the gender bias and unequal responsibilities of household chores, posing a question- If men can be extraterrestrial beings when it comes to chores, then why not women when it comes to uninterrupted workout time?

Radio Mirchi revenue surges 21 percent; Profits see 108 percent increase in PAT

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

The Company announced a PAT of ₹21.6 crores for the quarter, marking an impressive 108 percent YOY growth. PAT for Dec’23 YTD reached ₹32.9 crores, a significant turnaround from the loss of ₹2.5 crores reported in the same period last year.

ZEEL to reassess overall cost; sets ambitious target to achieve by FY26

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

The company is also looking at moderating their third-party content acquisition as part of its comprehensive cost optimisation strategy.

LED board ads distracting; Karnataka HC issues notice

The introduction of Roadside DOOH units in India also spurred creativity, with brands and agencies exploring dynamic, enhanced, and experimental creatives, incorporating effects like sparklers, outlines, and special borders. (Image source: IndiaMART)

The petition highlighted that the bright LED lights could lead to visual disturbance, discomfort, and temporary blindness during nighttime.

X will allow ads to run next to selected content creators

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

This move will present flexibility to the advertisers to ensure that their ads don’t run next to controversial or content deemed as offensive.

Mankind Pharma to enter into niche export market

Besides the US, the company also exports to many countries including Sri Lanka, Nepal, Chile, and Kenya among others. (Image sourced via Forbes India)

Mankind Pharma’s Vice Chairman, Rajeev Juneja said the firm is determined to venture into the export market with niche products — any product that is complex, difficult to make, and has entry barriers.