Quantum Brief – Page 32

McDonald’s new campaign sends kitchens on vacation

The ad depicts a family packing off their microwave and toaster on a coach trip, then eagerly getting into their car and driving to their local McDonald’s.

Created by TBWA, the ad film ‘Send Your Kitchens on Vacation’ has various ways available for customers to pick up food from McDonald’s.

Federal Bank partners with News18 and Tata Trust for cancer awareness film

This film is part of the Sanjeevani initiative, aimed at fostering dialogues about cancer, eliminating misconceptions and promoting early screening in combating the illness.

The film #YaadRakheinScreenKarein urges people to consider the importance of cancer screening in their everyday lives.

Tata Digital to integrate assets BigBasket, 1mg and Cliq under Tata Neu app

As per reports, Tata Digital’s flagship digi-asset BigBasket is looking to raise around $100 million in funding from its parent Tata Sons. (Image source: Moneycontrol)

According to the company this will increase efficiency in operations.

Terribly Tiny Tales unveils Instagram film with Philips Airfryer on Valentine’s

The ad campaign is crafted to celebrate Valentine’s Day 2024 with a romantic culinary gesture with the help of a Philips AirFryer,

The ad film features newlyweds Mukti Mohan and Kunal Thakur, urging viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day.

Saffola launches new ad film to promote healthier lifestyle

Conceptualized by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family.

The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that are typically experienced at the age of 60, arising now at the age of 40

Community Radio advertising gets a boost: Extended time and hiked rates in new policy guidelines

In December 2002, the Government of India approved a policy for the grant of licences for setting up of Community Radio Stations to well established educational institutions, including IITs/IIMs. The matter was reconsidered in the year 2006 and the Government decided to broadbase the policy by bringing ‘non-profit’ organisations like civil society organisations, voluntary organisations, etc, under its ambit in order to allow greater participation by civil society on issues relating to development and social change. (Representative Image: Csongor Schmutc via Unsplash)

Provisions for participation of women in content creation that states that at least half of the Advisory and Content Committee members should be women, have also been added in the Revised Guidelines to encourage women in the sector.

Pizza Hut and Tinder team up for a special Valentine’s month treat

As part of the collaboration, Tinder users in India will encounter a Pizza Hut Profile Card within the Tinder app.

This partnership capitalizes on the shared values of both brands: creating moments of joy and fostering purposeful connections.

Akasa Air enters into partnership with digital agency The Content Lab

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

The Content Lab will oversee Akasa’s social media marketing, digital initiatives, and content creation mandates.

OnePlus’s brick and mortar retail presence plans hit a bump; OnePlus phones spotted in grey markets

ORA is the registered Organised Retail Association which has 23 members including Poorvika, Sangeetha, Big C, and Pooja in the Southern and Western regions. (Image source: Unsplash)

Due to a lag in margins, negligible in-store promoters, delayed supplies and very small on-ground team, retailers have questioned the feasibility of the company’s expansion strategies.

Ranveer Singh formally publicizes himself as co-founder of Bold Care

Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being. (Image source: Moneycontrol)

This announcement comes on the heels of Bold Care’s wildly successful #TakeBoldCareofHer campaign, which featured Singh in a series of humorous and thought-provoking videos that tackled common misconceptions and taboos surrounding men’s sexual health.