Quantum Brief – Page 34

Interior design company HomeLane may acquire DesignCafe: Reports

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The deal could take take Homelane’s valuation to about Rs 3000 crore.

Super Bowl: Ads that scored the greatest touchdowns

Advertising during the Super Bowl has become a sought after thing. Brands battle it out to secure a 30-second spot, making the $7 million price tag sound inconsequential.

Let’s take a look at some of the stand-out ads over the years.

Pay DTH has attained total active subscriber base of around 64.18 million: TRAI report

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

This is in addition to the subscribers of the DD Free Dish (free DTH services of Doordarshan). The total active subscriber base has decreased from 65.50 million in QE June 2023 to 64.18 million in QE September 2023.

Publicis Groupe to repurchase 2 million shares

This program is made in accordance with the Market Abuse Regulation and within the limits of the authorization granted by the 18th resolution of the Annual Shareholders' Meeting of Publicis Groupe of May 31, 2023. (Image source: Facebook)

Publicis Groupe has appointed an Investment Services Provider for the implementation of the program. The program will start as of February 9, 2024 and run until no later than May 31, 2024. At the current price, it represents an amount of approximately 200 million euros that will be financed by the Groupe’s cash.

Viacom18 announces TVS Eurogrip as title sponsor for JioCinema’s ‘Jeeto Dhan Dhana Dhan’

When a user receives a coupon, advertisers seize the opportunity to distribute discount coupons in abundance, creating a funnel of impressions, engagement, and redemption—all unfolding seamlessly while the match is in progress. This unique scenario unfolds rarely during live events, making it an exceptional opportunity for advertisers to make a significant impact. (Image source: Facebook)

The announcement of a title sponsor for Jeeto Dhan Dhana Dhan comes on the back of a sharp rise in gamification of content, a trend benchmarked in new ways by JioCinema with over a billion game plays last season of the IPL.

MIB celebrates 30 years of community radio in India; All 117 community radio stations to participate in Chennai event

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Community Radio is an important third tier in Radio Broadcasting, distinct from Public Service Radio broadcasting and Commercial Radio. Community Radio Stations (CRSs) are low power Radio Stations, which are meant to be set-up and operated by local communities.

Ranveer Singh and pornstar Johnny Sins in Bold Care ad; Netizens in shock

The ad satirises soap opera dramas with their exaggerated scenes and dramatic background music. It portrays Singh and Sins as siblings who are amid traditional family disputes- "kalesh."

The ad created by Earlyman Films features Ranveer Singh and Johnny Sins as brothers in the midst of typical soap opera-style family drama.

90 percent parents feel Alexa helps their kids stay mentally active

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

Whether it is asking Alexa for rhymes, stories, games, and general knowledge, or taking its help to manage day-to-day tasks like smart home control, alarms, reminders, and more – the ease and convenience of using simple voice commands with Alexa has made it a popular companion for kids and parents alike.

Nestle, Dabur, Coca-Cola, Mondelez and P&G invest heavily amidst demand slowdown

Mondelez and Procter & Gamble (P&G) invested Rs 2000 crore and Rs 4000 crore, respectively, in new plants, and these will be operational in the next few years.

The demand for mainstream products has been lukewarm. But demand for premium products, specially in urban markets, has held steady.

MIB urges LCOs to submit registration details for the assignment of a national registration number

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

In response to challenges faced by LCOs in renewing their registrations, the ministry had issued an advisory on January 19, 2024. This advisory not only aimed to address the renewal difficulties but also served as a warning against operating without valid registration.