Category: Quantum Brief

Stylist dyes client’s hair with Ujala; garners responses from Blinkit and Swiggy Instamart

In colour therapy, blue is considered the direct opposite of yellow and yellowish-orange hues. Thus, employing blue can effectively counterbalance hair tones that appear overly yellow or orange.

In a viral video, stylist Rahul Kalshetty is seen dying his client’s hair with Ujala. Brand’s have responded in a hilarious way. Find out.

Supreme Court grants interim protection to Halal India from ban on Halal-certified products

The notification also read that Halal certification of food products was a parallel system, which led to confusion regarding the quality of the food items, and was against the basic intention of the Act, stated the media report. (Image source: Official website)

In November 2023, Uttar Pradesh had banned the production, storage, distribution and sale Halal-certified products.

Swiggy and Talented release UI-based film during Valentine’s week

In its second season, Swiggy has again released a UI-based film, but this time it is about two 60-something empty nesters, who find their love and their way back to each other, with a little help from Swiggy.

In the world of right swipes and ghosting, this film focuses on an old school love that has a track record of 40+ years of being together.

Consumer foods brand “Yu” raises Rs 20 crore in follow-on Series A funding taking total funding to Rs 40 cr

Yu is among the few D2C brands that penetrated multiple distribution channels including offline (6,500+ stores), online (E-Com and Q-Com servicing pan India), institutional segments and exports. (Founders Bharat Bhalla and Varun Kapoor)

The brand will look to consolidate its presence and setup a nationwide distribution network within the next 12 months.

Exclusive: Gozoop Group bags Lego’s creative mandate in India

Like a lot of media companies, Lego too has capitalised on its large consumer base by building amusement parks around the world called Legoland. (Representative image by Yulia Matvienko via Unsplash)

Lego, the Danish construction toy company was founded in 1932, completing 92 years in 2024. As per reports, the company has around 42 offices all over the world and employs more than 25000 people. 

Laqshya Media Group acquires ad rights for Cochin International Airport

The acquisition of advertising rights at Cochin International Airport provides Laqshya Media Group access to an advertising channel, enabling brands to reach a diverse and international audience. (Image source: Moneycontrol)

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services.

Shyam Steel appoints actor Ravi Kishan as brand ambassador

Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of ₹9,000 to ₹10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons.

This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets.

Gozoop bags integrated marketing mandate for BN Group

Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)

The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy.

Super Bowl 2024: All the stand-out ads to watch

According to the survey, 22.5 million US employees, constituting 14 percent of the workforce, expect they will miss at least some work on Monday while 45 million anticipate being less productive than usual. (Representative image by Alex Batchelor via Unsplash)

Here’s a round-up of the advertising highlights from Super Bowl LVIII.