Quantum Brief – Page 36

Paytm’s Vijay Shekhar Sharma planned to remove ‘Paytm’ brand from payments bank name, and exit the board

In early February, a media report surfaced that the ED had begun probing into One97 Communications on suspicion of violation of foreign exchange rules. However, the firm has denied these allegations. (Image source: Amazon)

Paytm Payments Bank is dealing with mounting pressure from authorities over regulatory and compliance issues.

Dhoni’s fixation with number 7 explained!

hah wrote: "However, there is a trend that has started to emerge and is a cause for concern. Some players have begun prioritising the IPL over domestic cricket, a shift that was not anticipated. Domestic cricket has always been the foundation upon which Indian cricket stands, and it has never been undervalued in our vision for the sport.(Image sourced via Twitter - @IPL) (Image source: Moneycontrol)

The Board of Control for Cricket in India (BCCI) retired the jersey number after Dhoni ended his international career.

Unilever to roll out quantitative methodology to measure brands’ consumer appeal

In October 2023, Unilever set out a Growth Action Plan to drive improved performance and competitiveness of its businesses and brands such Lifebuoy, Surf, Axe, Knorr, Dove and Ben & Jerry's.

The new measurement methodology will be rolled out across all 30 of Unilever’s Power Brands in key geographies.

At this moment of crisis, Paytm should remind people of the role it played in their lives: Santosh Desai, CEO, Futurebrands India

Santosh Desai, chief executive officer, Futurebrands Consulting says, "Advertising has helped brands in several such situations. It has helped when Cadbury ran into the worm crisis. It came to the rescue of Coca Cola when it ran into the pesticide problem. It has helped establish direct and honest communication with people. The only thing brands have at a time like this is communication, particularly if there is a story to tell." (Image source: Futurebrands and X)

Santosh Desai said that brands should not be in denial and shy away from communication at a time like this. Indeed, they should accept that mistakes were made.

Beyond politics: Anurag Thakur’s signature style in fashion takes a break this weekend

Rocking jeans, sneakers and an orange hoodie with 'Modi Hat-trick' written on it, Thakur was surely making a statement. Moving away from any political statement that hoodie aimed to make, when he posted the picture on his Instagram account, it created quite a buzz. (Image source: X and Instagram)

On a chilly winter morning outside the new parliament house, Anurag Thakur was seen in a casual avatar, a shift from how he generally dresses, a touch of traditional and formal, his usual style.

Mumbai takes a leap forward in public transportation with BEST Chalo Airport Express

With 230 daily trips to and from Mumbai Airport, the Airport Express is geared to increase its capacity in the coming months.

BEST Chalo Airport Express was launched to address the diverse challenges encountered by travelers during their airport journeys.

Paytm Ecommerce renames itself to Pai Platforms

As per reports, the company had seemed approval for the rebranding a few months ago and got the go-ahead on Wednesday. (Image sourced via Forbes India)

Furthermore, Paytm has acquired Innobits Solutions Private Limited (Bitsila), an ONDC seller, established four years ago, as per reports. Paytm through, has denied any news of acquisition.

Paytm crisis: Former BharatPe founder Ashneer Grover slams RBI and “60-year olds” running it

Grover on March 12 tweeted, “SBI Chairmen seem to be petty people. And something very wrong at their core. I learnt it the hard way. So did SC. ;)”

Ashneer Grover said, “In the RBI, individuals responsible for making decisions and handling calls are typically around 60 years old… there seems to be a lack of trust in a 40-year-old individual, especially if they are considered a Maverick, to run a core system,”

Reliance to acquire Ravalgaon’s confectionery business with brands Pan Pasand, Mango Mood

RCPL has ambitious plans to establish itself as a prominent player in the FMCG segment. RCPL launched its own consumer packaged goods brand called Independence and had also acquired the iconic home-grown soft drink brand Campa cola. (Image source: Facebook)

Reliance Consumer Products Limited (RCPL) is set to acquire Ravalgaon’s confectionery business for Rs 27 crore.

Exclusive: KFC India creative business on pitch; Ogilvy is the incumbent

Last year, KFC India partnered with PivotConsult, the martech arm of Havas company’s PivotRoots, to enhance customer life cycle and optimise lifetime value across offline stores and online touchpoints. (Representative image by Syed Hussaini via Unsplash)

The country’s top agencies are participating in the pitch to bag KFC India’s creative mandate.