Quantum Brief – Page 37

Nikhil Kamath announces Rs. 50 lakh fund to combat climate change

The episode delved into the intricacies of energy transition, emphasizing the critical role of renewable energy sources, such as solar, nuclear, and wind, in combating climate change. (Image source: Forbes India)

Nikhil Kamath along with climate pioneers such as Sunita Narain, Bhumi Pednekar, Navroz Dubash, and Mirik Gogri, announced the allocation of ₹50 lakh to a charity that pioneers combating climate change in the country.

Western Railway collaborates with Red FM for a music video

The video presents RJ Malishka documenting the residents of the city and situations across more than 5 stations of Western Railway, including places like the Western Railway Heritage Gallery at Churchgate, EMU Carshed at Mumbai Central ,Yard, and Train Management system at Mumbai Central. (Image source: (from left to right - Moneycontrol and Facebook))

The video featuring RJ Malishka is aimed at intensifying the connection between Mumbaikars and the Western Railway.

Snacking brand Samosa Singh partners with actor Sunil Grover for its latest ad film

The one-minute commercial features Sunil Grover’s comedic timing and pleasant attitude which aligns with Samosa Singh’s brand values. The film also depicts the thrill and excitement that is accompanied by the nostalgia of childhood. (Image source: Still from the video)

This is Samosa Singh’s debut ad film presented in a humorous form.

DG Group’s Chingles gum launches an AI Prankbot, Master-Lee

Master-Lee is an AI PrankBot created to suggest harmless and amusing pranks. It is designed to aid people discover joy in simple things through unique prank ideas. (Image from the campaign)

Through this campaign, the brand has introduced an AI-bot specialised in suggesting pranks to users.

Prop tech advisory firm ‘InfraMantra’ roped in Guru Randhawa as brand ambassador

The collaboration is poised to integrate with InfraMantra’s future objectives. A video campaign will be developed to reach the company’s loyal customers, promoting its core values. (Image source: News18)

InfraMantra will be launching a campaign with the singer, to increase brand visibility.

Beverage company Coca-Cola rolls out Coca-Cola spiced

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

Coca-Cola announces the launch of permanent flavour Coca-Cola spiced to diversify its portfolio.

Byju’s controversies that made headlines

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

Byju’s is currently facing a substantial financial crisis as its lenders and shareholders are mounting pressure on CEO Byju Raveendran.

Emirates labelled as official global airline partner of the NBA

The sponsorship will also grant Emirates visibility at other marquee league events such as NBA Crossover, NBA All-Star and NBA Finals Legacy Project. Emirates branding will be prominently displayed through virtual in-arena signage and on top of the backboard during NBA games that would be televised nationally. (Image source: Moneycontrol)

The National Basketball Association (NBA) has inked a multi year partnership deal with Emirates airline where the in-season tournament will be renamed as the Emirates NBA cup.

Bisleri expands its presence across UAE with sports partnerships

According to Bisleri, the brand’s main emphasis will be on keeping the players and consumers hydrated throughout the sporting event. Through this partnership, Bisleri will have on-ground branding presence and visibility at the events and generate consumer experiences.

The Indian multinational packaged drinking water company has collaborated with Dubai Marathon, The International League T20, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and AbuDhabi Knight Riders as official hydration partners.

Print struggles while OOH, radio, and cinema hold steady in 2023 AdEx: Reports

As per a dentsu report, the advertising industry in the country clocked 8.6 percent growth in 2023, reaching a market size of Rs 93,166 crore. Projections indicate a further 9 percent growth, targeting Rs 1,01,591 crore by the end of 2024. (Photo by Yonghyun Lee on Unsplash)

According to a dentsu report, in 2023, print media contributed 20 percent to the total advertising spends of the year, witnessing a 1.8 percent decline over 2022.