Category: Quantum Brief

B Lab conducts initial review of partnership between Havas and Shell

In 2020, Shell had pledged net-zero carbon emissions by 2050. But, along 2023, this was backtracked. (Representative Image: Markus Winkler via Unsplash)

A series of complaints were received from 26 B Corp agencies (communication and advertising agencies) between September and October. Since then, there has been pressure on B Corp to strip the agency’s B Corp accreditation (a certification signifying that businesses are meeting high standards of performance, transparency and accountability).

Delhi High Court stays ASCI ruling that prevents Kent from using ‘Kent deta hai sabse shudh paani’ tagline

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The ASCI passed the order on December 29, 2023 after realising that Kent’s claim was without any supporting data. The complaint was filed by TTK Prestige.

Delhi High Court rules in favour of English Football Association over trademark infringement

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The trademark had been challenged by Indian textile company Premier Mills. It was done in opposition of the trademark appearing on clothing, footwear and headgear.

Ayodhya set to become India’s next big spiritual tourism destination

Radisson intends to introduce branded hotels in Vrindavan, Uttar Pradesh, and Ujjain, Madhya Pradesh, solidifying its foothold in the Indian market. (Image source: Moneycontrol)

With new hotels coming up, homestays offering a taste of Awadhi food experience, and better connectivity, the temple city is expected to attract over 50 million tourists per year.

Starlink launch in India: Speed, price, how it works – All you need to know

Starlink applied for a global mobile personal communication by satellite services (GMPCS) licence in 2022. With this, it will become the third company – after Jio Satellite Communications and OneWeb – to get this licence. (Image source: Moneycontrol)

Starlink in India: Elon Musk’s Starlink will be the third internet service provider to offer satellite internet services in India.

Deltin launches AI-based marketing campaign, to raise marketing budget by 10-15 percent in FY 24-25

The campaign utilised artificial intelligence (AI) to customise each invite, with the actor extending a personal invitation to guests. (Image source: News18)

Company launches a hyper-personalised video campaign for its upcoming event, Star Weekend, featuring actress Tamannaah Bhatia. Increased marketing budget to also cover the promotion of a new floating casino, which will be operational in the next financial year.

Shankar Mahadevan on partnering with Cipla to help kids embrace their resilience and strength

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

The singer-composer talks about the thought process behind creating the anthem for the Tuffies campaign and how it raises awareness about asthma and instils values of acceptance towards peers with different conditions.