Quantum Brief – Page 58

Good Glamm Group enters into three-year partnership with Karan Johar’s Dharma Productions

The Dharma Production's collaboration will highlight these brands through co-branded lines, limited edition launches, and marketing campaigns exclusively released under its banner. (Images sourced via official websites)

In an exclusive three year deal, all the theatre and OTT releases of the production house will promote Good Glamm’s beauty brands.

Coca-Cola’s ‘New Guy’ ad is a great entrant to portfolio marketing

The campaign is not limited to television; it is an overall approach.

Departing from traditional the new Coca-Cola campaign, “New Guy,” introduces viewers to the diverse “family” of Coca-Cola products.

Zee’s Punit Goenka to be potentially ousted? Shareholders call for EGM

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Shareholders had also reached out to the Securities and Exchanges Board of India (SEBI) asking for regulatory interventions to talk about the excessive delay in the merger of the two entities i.e Zee and Sony.

Goafest 2024 – India’s ad festival to be held from 29th-31st May 2024

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.  (Representative Image: My Life Through A Lens via Unsplash)

Drawing over 2000 industry professionals annually, Goafest is anticipating increased participation from advertisers. Goafest 2024 will offer a platform for learning, recognition, and celebration. 

Zee-Sony merger saga ends: Media buyers react to mega merger’s termination

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

The fallout according to experts create increased options and healthy competition.

Cleartrip and Flipkart launch ‘Darshan Destinations’ coinciding with the inauguration of Ram Mandir in Ayodhya

Radisson intends to introduce branded hotels in Vrindavan, Uttar Pradesh, and Ujjain, Madhya Pradesh, solidifying its foothold in the Indian market. (Image source: Moneycontrol)

Cleartrip and Flipkart Travel have observed an overall 1500 percent increase in searches for Ayodhya across the platform.

Zee Sony merger: Zee spent Rs. 176.20 crore on compliances to see through merger

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

The company also spent Rs. 190.39 crore in the first six months of the current fiscal year, as reported by ZEEL.

Zomato’s clever marketing stunt takes Mumbai metro by storm

The altered announcement triggered hungry passengers offering a tempting 60 percent discount to those who noticed the culinary twist. (Image source: Moneycontrol)

Zomato has once again seized the marketing spotlight with a clever stunt in Mumbai’s metro, turning routine station announcements into a playful invitation for the city’s hungry passengers.