Quantum Brief – Page 59 – storyboard18

Flipkart customer receives used laptop in republic day sale; shares video on social media

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

A Madhya Pradesh resident purchased a new laptop during the Republic Day sale on Flipkart, instead received a dusty and previously owned model.

People will come back to TV and stay glued to TV for many months: Ashish Khazanchi, Enormous

Ashish Khazanchi, managing partner, Enormous, said, "We don't take part in too many pitches and do our work very well. It's really quite a big deal for the industry that the bigger campaigns, the more strategically thought through research campaigns and well-crafted campaigns are not necessarily coming from the bigger agencies. So that is a quantum shift."

Ashish Khazanchi, managing partner, Enormous, stated, “There will be a little bit of a boost in terms of economy and in terms of sentiment. The stock markets are very likely to go up especially around this time. So, public sentiment is very important for public spending.”

Zee-Sony merger saga ends: Timeline of the failed merger

Phantom owns Zee shares worth 1.3 million after investing Rs. 50 crore. (Image source: Moneycontrol)

Sony Group Corp on Monday called off its merger with ZEEL, after two years of negotiating the $10 billion deal.

Moneycontrol beats Economic Times to become business news leader

Moneycontrol’s complete dominance in this domain was also evident in time spends. The 863 million minutes Moneycontrol readers spent reading its pages in December was four times more than that spent on ET (199 million minutes).

No. 1 in unique viewers; more than double of ET in page views, and over four times bigger in times spent.

Zee-Sony merger officially called off. But what are the legal implications and industry impacts?

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Has the long and wild saga of the Zee-Merger ended? Sony has called off the merger and Zee is threatening legal action. What will happen now?

Publicis Worldwide bags the integrated creative mandate of Pramerica Life Insurance

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign, ‘This is my Climb’, for the brand.

Hero Cycles brings Wieden + Kennedy on board

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Wieden+Kennedy’s mandate is to steer the brand into a new era, bringing a fresh, contemporary perspective to the entire brand portfolio of the company.

Action film ‘Fighter’ launches merchandise line

Collaborating with platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, 'Fighter' introduces an extensive range of exclusive merchandise.

The merchandise line encompasses a diverse array of offerings, ranging from apparel and accessories to coveted collectibles and memorabilia.