Category: Quantum Brief

SEBI greenlights RK Swamy’s proposed IPO

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

The funds that will be raised through the IPO will be utilized for the funding of the working capital, funding of the capital expenditure that will be incurred to set up a digital video content production studio.

Nippon Paint ventures into the e-commerce segment

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

The brand has recently made available a wide range of over 8,000 decorative paint products for purchase on these platforms.

Indian flavours and coffee will reach the world: Starbucks’ Laxman Narasimhan

“We're going to have, early this year here in India, the Starbucks Reserve Monsooned Malabar. This is going to be in all US stores in the middle of the year.”(Image source: Forbes India)

Starbucks’ India business has recently crossed Rs. 1000 crore in revenue with just 390 stores. Narasimhan said that increasing the store count is an aggressive agenda the company is working on for India.

Cipla forays into next phase of Tuffles campaign with Shankar Mahadevan

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

With the aim of spreading the Tuffies mission nationwide, the new song will be part of the Cipla’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels.

International Hockey Federation (FIH) signs 4 year media rights agreement with Viacom18

eferred interface for sports content consumption shifts to digital platforms in India, the path to success for sports organisations lies in personalised experiences grounded in first-party fan data. (Image sourced via X)

With India being such a historic powerhouse of global hockey, this agreement is a great asset to boost the popularity of the game in the country even further.

BluSmart signs MoU with ASDC to train 250 women in Delhi NCR for employment

Under this MoU, while ASDC will implement a 3-month comprehensive driver skills training to equip these women candidates with the necessary skills and knowledge required for safe and efficient driving,

For the first time under Project Sakhi, BluSmart and ASDC will offer skill sets and training to 250 women in Delhi NCR. The primary objective of this collaboration is to provide employment opportunities.

Emergency cash requirement to Sextortion, match-making site Matrimony launches ‘Safe Matrimony’ campaign to raise awareness about frauds

In the campaign video, Vidya Balan talks about these frauds explaining the importance of being vigilant in the digital world and the methods to stay safe. (Still from the video)

This campaign is an initiative by Matrimony.com to guide customers to stay safe in the digital world and create awareness about safety while using the matchmaking ecosystem.

Sony Pictures Networks India extends exclusive UFC broadcast rights in Indian subcontinent

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The terms of the agreement include exclusive television and digital media rights for a wide range of UFC events through 2028.

Sydney Sweeney joins Laneige as its first global brand ambassador

Their global partnership is now extended to cover around 40 countries all over the world. (Image sourced via Forbes)

Sweeney, who has been signed to Laneige US as their brand ambassador for the past 18 months with remarkable leads in projects including Euphoria, White Lotus, and more recently Anyone But You, will star in a series of new skincare campaigns for the internationally acclaimed K-beauty brand.