Nitin Pradhan, creative head, DDB Mudra, writes about ads that inspired him to pursue advertising as a career.
Category: Quantum Brief
WinZO partners with academicians from IIT, Stanford to address skill versus chance issue in gaming
WinZO has partnered with the Indian Institutes of Technology (IIT) Delhi, IIT Kanpur, and IIT Madras, as well as the Stanford University, the California State University, among others.
Nike and Tiger Woods part ways after 27 years
Tiger Woods, a 15-time Major winner, had previously signed a 10-year, $200 million contract with Nike in 2013, contributing to an estimated total payment of $500 million from the sportswear giant.
Sony considers pulling the plug on Zee merger over leadership dispute: Potential impacts and ongoing challenges
Sony is all set to issue a formal termination notice to Zee, before January 20, unless Zee agrees to crucial conditions.
Simplilearn reports 50 percent YoY growth; losses down from 35 percent to 29 percent
In the current fiscal year, Simplilearn has acquired Fullstack Academy, a U.S.-based bootcamp education company. Lt had a fundraising round from a consortium led by GSV Ventures, a venture capital firm.
Bricks vs Clicks: Why physical retail isn’t going away anytime soon
In emerging markets, the growth of online sales has not led to a decline in the number of physical stores. Indian retail chains, after two years of the pandemic, made a spectacular comeback in 2022. One of India’s largest retailers, D-Mart, added 50 new stores and planned to add another 135 in FY 2023-24.
Sony mulls merger termination with Zee amidst uncertainties in $10 Billion media deal
Until a week back Sony was said to be considering the requested deadline extension made by Zee in December 2023.
Zomato stalls integration of Blinkit to build super brands
Zomato’s strategy is to develop Blinkit as an independent brand.
‘Sexist’ and ‘Regionalist’: Indira’s Rasam Paste’s OOH ad sparks controversy
The ad featured a line that read, “Wife North Indianaaa?” (Translated to – is your wife North Indian?) The ad insinuated that women from North India can’t make rasam.
JSW One Homes new brand film promises hassle-free experience of building a dream home
The film encourages viewers to forget the past where one needed to monitor a site manually with a lot of pain and trouble of managing labour and building materials.