Category: Quantum Brief

Allied Blenders and Distillers launches ZOYA gin; enters luxury gin segment

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

Pregnancy yoga influencer with 50k followers earns 8 crore per year: House of X’s Raj Shamani

The total turnaround time from ideation to the launch of a brand is around 7 months. (Image sourced via Forbes India)

E-commerce and the creator economy are the two biggest industries that have disrupted the Indian economy share Shamani. “Combining the two will surely disrupt the market as discovery is happening online and there are more online purchases,” he added.

How Lakshadweep gained from the country’s biggest influencer, Narendra Modi

The past three days have marked the highest volume of calls regarding Lakshadweep, with interest pouring in not only from domestic tourists but also from international travellers. (Image sourced via Instagram)

Prime Minister Narendra Modi’s trip to and endorsement of Lakshadweep has not only saved the Indian tourism board massive ad and marketing money but has also set social media ablaze.

MAdtech Point: Data Clean Rooms are the new age media agency

With curation, publishers will be able to collaborate with data providers, brands, and retailers in a privacy compliant manner to build PMPs, package their first-party data with inventory from third-party publishers to sell to buyers. (Representative Image: PAN XIAOZHEN via Unsplash)

Data Clean Rooms helps the media agency to responsibly use the consumer data. While there are many use cases for clean rooms, it is the media agency that requires this technology the most, writes Gowthaman Ragothaman.

We are adopting a ‘best-fit’ approach with respect to AI: Unny Radhakrishnan, CEO, Digitas India

Unny Radhakrishnan says, "Our growth happens by way of new client acquisitions, new projects, and expansion of scope of work (with existing clients). Some of the new clients that came on board include Crocs, DET, Groupe Bayport, HMD (Nokia), Newell Brands, and a host of other companies."

Unny Radhakrishnan says that frontier realms like digital require upskilling of the workforce. To that end, Digitas, as well as the Publicis Groupe, invests significantly on learning and development so that the talent can adapt to the dynamic requirements of the digital marketing landscape.

What makes Deepika Padukone a brand?

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

As Deepika Padukone turns 38, Storyboard18 deciphers what makes the Bollywood actress a brand.