Category: Quantum Brief

The Leader’s Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

A selection of some of our big interviews from 2023, gathering insights from leaders across the brand marketing ecosystem. (Representative Image: rob walsh via Unsplash)

A recap of Storyboard18’s biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.

Hyundai announces Deepika Padukone as brand ambassador

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

This partnership promises a mutually beneficial tie-up, leveraging her strong emotional bond with the Indian audience making her an ideal Brand Ambassador for Hyundai Motor India.

From Cloud leaps to AI advances: Here’s what will shape India in 2024

Stephen Hawking famously warned us when he said, “Success in creating AI would be the biggest event in human civilization. But it could also be the last."

As we enter the techade of innovation, our reliance on machines to make decisions for us will inevitably increase. However, it is crucial to remember that human ingenuity drives innovation, writes Kulmeet Bawa.

Zerodha’s Nithin Kamath acknowledges father’s role in Kamath brothers’ journey

Ashneer Grover advised a break: "Dude - take care. Most likely you are deeply affected because of passing away of your dad - it got me too after my dad’s demise - I simply collapsed one day. Take a break !"

Brothers Nithin and Nikhil Kamath founded discount brokerage Zerodha in 2010 and went on to disrupt the brokerage market in India.

The fate of the 1.5 billion dollar ICC TV rights deal between Zee and Disney Star

The decision however, still requires the green light from lenders, employee groups and regulators. (Representative image by Pablo García Saldaña via Unsplash)

Recently, news of a potential merger between Viacom18 and Star India has been floating after Disney Star’s parent Walt Disney signed a non-binding agreement with Reliance Industries (RIL). If the ICC deal is likely to fall through, it will have massive influence on the due diligence of Walt Disney as well as RIL.

Explained: The Significance of New York Times’s Lawsuit Against ChatGPT Creator OpenAI, Microsoft

The issue is equally complicated for the defendants, Microsoft and OpenAI, who may prefer a summary proceedings, challenging the proceedings for lack of cause of action and a commonly invoked defence of fair use. (Representative Image: Stéphan Valentin via Unsplash)

While big tech invests billions and makes billions, it is the online publications that have suffered.

Are brands ready for the cookieless world?

When cookies are placed by a third party on other websites, they help companies or marketers track all the information pertaining to the user, which helps them personalise their offerings as per their tastes and preferences. (Representative Image: Vyshnavi Bisani via Unsplash)

Storyboard18 got in touch with brand marketers and an expert to understand the mechanisms to sail through a cookieless world, when Google restricts third-party cookies next month.

Millet snack enterprise Troo Good appoints Wunderman Thompson as its ad agency

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Wunderman Thompson assumes responsibility for crafting advertising and digital communications strategies for Troo Good across various social media platforms.