Quantum Brief – Page 78

Google announces 30000 layoffs from ad sales division post new AI innovation

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

The new innovations can automatically suggest and create ads for customers, requiring basically, no human intervention. This development renders the ad sales unit essentially redundant.

From camels to Deepika Padukone: Bisleri’s brand ambassadors baffle and amaze

Tushar Malhotra, head of Marketing, Bisleri, highlights that Bisleri has been focusing on digital since the youth can be found on connected TVs, mobile phones, and laptops.

Bisleri’s Tushar Malhotra discusses the new marketing campaign, sports marketing strategy, premiumisation, and more.

Telecommunications Bill 2023: Landmark law gets President’s assent

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Telecommunications Act, 2023 that’s set to make the sector investor-friendly, puts user protection first while extending powers to the government to intercept communications.

15 percent of all Maruti Suzuki cars will be EVs by 2030: Shashank Srivastava

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

According to Shashank Srivastava, executive director, Maruti Suzuki, by 2030, the penetration of EVs for passenger vehicles in India will be around 20 percent.

Having safeguards is better than having no guardrails: IBM’s Arvind Krishna

Arvind Krishna, CEO, IBM (Image sourced via Forbes India)

IBM has been critiqued for a long time for being late to the AI part, especially when it comes to making money through its products.

Indian brands play it safe when sports personalities take a stand

When sports personalities take a stance, it depends on the cultural context and political climate of the country, for brands to take a stand.

When sports stars like Sakshee Malikkh and Naomi Osaka, stand up for causes ranging from social justice to mental health, it has a impact on the entire ecosystem of brands.

Sunil Chhetri teams up with Acer India for a new gaming campaign

The Acer contest invites gamers to dive into the world of football through a gaming experience available on the Google Play Store.

Participants are encouraged to record their gameplay and share it on their Instagram stories, tagging Acer India and using the hashtags #AcerScoreWithSunil and #AcerIndiaContest.

Hyundai Motor India, Red Bull come together for high-speed mountain biking event ‘Urban Downhill’

Red Bull Urban downhill is a high-speed mountain biking event wherein athletes engage in a downhill adventure course with various obstacles and high jump ramps along the course.

The event is set to take place in Aizwal, Mizoram, in March 2024.

Kiara Advani and Sidharth Malhotra to endorse Quaker

As a modern brand offering a diverse range of oats-based options, Quaker will continue to establish itself not just as a breakfast choice but as versatile ingredient.

The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches for Quaker.

Airtel Xstream Play collaborates with aha to amp up its regional content portfolio

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

The expansion of portfolio with aha will attract Airtel Xstream users in AP, Tamil Nadu and Telangana.