Category: Quantum Brief

Air India set to fly with a new brand look

Recently, Air India also revealed new uniforms for its cabin and cockpit crews, designed by Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India's first Airbus A350.

Air India is rolling out its rebranded imagery and logo across touchpoints including Delhi and Mumbai airports.

Big Billion Day: Walmart infuses $600 million in Flipkart as part of $1 billion round

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

Flipkart will use the money to expand its operations, strengthen its supply chain and bolster its tech capabilities.

Square Feet to Lifestyle: Evolution of Indian real estate marketing

In the early days of the Indian real estate industry, the sector was largely unorganized, characterized by a lack of transparency and accountability. This led to numerous instances of buyer dissatisfaction and disputes. (Representative Image: Étienne Beauregard-Riverin via Unsplash)

Over the last decade, real estate marketing in India has evolved from selling spaces to marketing lifestyles.

Dream Theatre secures rights of Podium Icon’s Maradona Consumer Products programme

Podium Icons has placed the rights for bringing brand Maradona to India and South Asia with Dream Theatre.

Podium Icons has exclusively acquired the master licensor rights from Sattvica SA, the Argentine company which owns the Maradona, name, image and likeness rights, and has a range of assets and IP with which to be the sole authorised representative of the Maradona IP and to develop the Diego Maradona brand.

White Rivers Media wins 25+ business accounts in 2023’s Q4

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

In addition, the agency landed big hits in the AI and CGI arena with content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.

Biscuit brand Bisk Farm appoints Rashmika Mandanna as brand ambassador

The campaign conceptualised by Mind Your Language, takes viewers on a hilarious journey as Meena Bhai discovers the magic of these crunchy baked toast biscuits.

Bisk Farm also unveiled a 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Mandanna as the protagonist named Meena Bhai—a feared don terrorizing a busy market.

The Press and Registration of Periodicals Bill, 2023 passed in Lok Sabha

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

The bill aims to replace the current Press and Registration of Books Act, 1867.

Sony Sports Network ropes in Bollywood actor Kartik Aaryan as brand ambassador – football

The film is an ode to the fans of the various football properties on Sony Sports Network. In the film, Kartik Aaryan is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys.

Sony Sports Network has launched the first film from the ‘Your Home of Football’ campaign which will be followed by four additional films in the coming weeks. The films featuring Kartik Aaryan will showcase the broadcaster’s repertoire of football offerings along with the actor’s deep love for the game.

Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’