Category: Special Coverage

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.

Sudha Murty: All you need to know about the philanthropist, author, symbol of “Nari Shakti”

Her recruitment at TELCO is an intriguing tale. While Sudha Murty was studying at the Indian Institute of Science, Bangalore in 1974, she was awarded a scholarship to pursue a PhD in America. However, during her final year of M.Tech, she came across a job opportunity at Tata Telco, which is now known as Tata Motors. (Image source: Moneycontrol)

Everything you need to know about Sudha Murty, who she is, her work and more – from why she spells her surname Murty and not Murthy and her saree collection to her Rajya Sabha nomination.

Meet Janhvi Singh, the creator who got a national award from PM Modi

Singh has over 566 thousand followers on her main Instagram account - janhvsingh, dedicated to spirituality and culture, shastras, sanskriti and sarees. (Image sourced via Instagram)

Janhvi Singh got the National Creators Award in the Heritage Fashion Icon category at the first-ever creators award backed by the government. She received the award from PM Narendra Modi.

Jaya Kishori gets National Creators Award in Social Change category from PM Modi

Jaya Kishori added, “The youth need spirituality the most today. If I can live a spiritual life along with a materialistic life, I think, every youth can.” (Image source: Jaya Kishori via X)

Called this generation’s ‘Mirabai’, Jaya Kishori shares teachings from Bhagavad Gita and the Ramayana.

#ShareTheSpotlight: On this Women’s Day, Vida’s Pallavi Singh has a shout-out for Shelly Paxton

Pallavi Singh is the Head of Digital and Customer Services for Vida World, at two-wheeler major Hero MotoCorp where she is building the next generation EV platform and technology ecosystem.

Find out who helped instill confidence to work and to lead in a male-dominated industry like automobiles for Hero MotoCorp’s Pallavi Singh.

Nishchay Malhan aka Triggered Insaan receives Best Creator In Gaming Category award from PM Modi

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. There are a total of 200 nominees vying for the inaugural award. (Images sourced via LinkedIn and X)

Malhan shared that an award in the gaming category is a big recognition, positively welcomed as gaming is finally receiving the spotlight it deserves.

Gaurav Chaudhary aka Technical Guruji receives Best Creator In Tech Category award by PM Modi

The PM shared, “There’s one topic that India is doing a lot towards. And I’ve been telling leaders all over the world about it - Digital India’s success. I always have one request in this space. For a bright future, we need ensure that technology is democratised.” (Images sourced via LinedIn and X)

“We know that India has a talented bunch of people. And after these initiatives when manufacturing began in India and foreign companies began entering and investing in the country, I thought that I too could share some of my own knowledge to enhance growth,” Chaudhary said.