Month: November 2022

Why are brands wrapping their messaging around Rap music?

Names such as Badshah, Raftaar, Naezy and Raja Kumari are not only popular in the music circuit but also among companies attempting to create brand recall and amplify their reach.

While Hip-Hop has always been a rage globally, Indian brands are now taking to the trend. Homegrown brands Ola, Mia by Tanishq, Unacademy and many others are hiring Rap artists to pen their brand anthems and jingles.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Momentous advertisements by Nike over the years for the FIFA World Cup

Nike has been tethered to the FIFA World Cup and football at large since donkey’s years. Having sponsored any teams and events, suffice to say, Nike is the sports biggest fan. As a brand, they have always impressed us with their creativity and ingenuity with every ad campaign that they have released during the World Cup season for years.

Nike has been a steady supporter of football and the FIFA World Cup for years. They have continuously come up with innovative and creative ad campaigns for the sporting event. Let’s take a look at some of Nike’s stand-out advertisements for the FIFA World Cup over the years.

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

HCLSoftware Dario Debarbieri shares why signing the deal with the iconic Formula One racing team Scuderia Ferrari is the perfect way to reach its TG who happen to be top CXOs of various companies.

Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market.

Media tech company Amagi acquires Streamwise to enhance its data solutions capabilities

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

With Streamwise, Amagi will be able to integrate its proprietary as well as third-party data to provide content brands with insightful, unified analytics.

Madison Digital sets up a new creative and social media unit, Madison Loop

Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others. (Representational image via Unsplash)

Madison Loop will be led by Kosal Malladi, vice president, Madison Digital who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.

Memorable Rasna ads over the years that captured consumers’ hearts

Rasna is a staple in every Indian household. Amazingly popular among kids, its a very versatile product. You can mix it in cold water and instantly be energised, add it to dessert options or simply freeze them to make popsicles. The possibilities are endless.

Rasna’s founder Areez Pirojshaw Khambatta recently passed away. He left behind a legacy in the form of a successful homegrown brand that held the prime spot in the market for decades. Let’s take a look at some of Rasna’s famous advertisements and why they resonated with the viewers.