Month: November 2022

New media age: Marketers should invest in users and not in platforms

Puma, Monster (now Foundit) and Vim (owned by HUL) have recently used the device of fake stunts and staged drama online to get attention. The reactions are a mixed bag. (Representational image via Unsplash)

The Twitter takeover and its aftermath has left advertisers jittery. But marketers will never have to worry about the platform’s dynamic policies if they invest in users.

Biz Moves: LodestarUM, BBDO India, L&K Saatchi & Saatchi and Social Neeti

Mediabrands India’s agency Lodestar UM, who has been working with BMW India for the last five years has retained the integrated media mandate. The mandate spans the entire media spectrum across mainline, digital, out-of-home, events and special projects. The agency retained the account in a competitive pitch which was held from March to October.(Representative image via Unsplash)

Keep up with all the key business wins and account movements.

NFT is not just the marketer’s shiny new toy; Gaming and esports show the way

Gaming NFTs are becoming popular in India with companies in the space facilitating trading of digital assets. Since everything about gaming is digital - every moment, achievement, every sellable content, NFTs make complete business sense. However, there is still a big gap in terms of awareness and knowledge amongst gaming creators on how Gaming NFTs work.

NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement.

Virat Kohli: With a brand value worth Rs1500 crore, Kohli is one of India’s most bankable stars

Being the most followed cricketer after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post

Virat Kohli, cricketer and investor, is the face of brands like Audi India, Manyavar, Myntra and Fire-Boltt. Kohli became the first cricketer to sign a Rs 100-crore deal with Puma.

FIFA World Cup 2022: Qatar bans beer sale in all 8 stadium venues

Bira91’s current portfolio includes craft, lager and strong beer with products such as Bira White, Gold and Boom, besides cider ale and seltzers. (Representative Image via Unsplash)

Alcohol is more available in Qatar than some Middle East states though it is served only in hotel restaurants and bars that have licences. It is illegal to consume it elsewhere.

Bookstrapping: War of Lanka by Amish Tripathi

There are several management lessons embedded in the book- for instance, the sentence that ‘one needs more soldiers to capture the enemy alive, much fewer to simply kill them,’ makes you think awhile, writes our reviewer. (Image: Amazon)

Amish Tripathi’s latest book has a bit of everything. It’s a re-imagination of an epic with several management lessons, says our reviewer. Bookstrapping Rating: 3.5 stars.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

“WPP and our agencies actually grew more quickly in the first six months of the year than Google or Meta, Snap and Twitter. This demonstrates the value of what we do, the resilience of our business model, the fact that we tend to work with larger companies,” says Mark Read, CEO, WPP.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.

Exclusive: Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

Prior to joining Meesho in 2021, Gupta was with Kearney where he primarily worked on the Consumer & Retail practice including co-authoring a report with CII to help unlock the full potential of retail growth in India

Gupta has taken over the additional role from Meesho’s VP and brand head Lucky Saini who has recently quit the e-commerce firm.