Month: November 2022

Colvyn Harris to receive AAAI Lifetime Achievement Award 2022

With over four decades of experience, Harris career was built in one company – JWT (now called Wunderman Thompson), a WPP Group Company, across varied roles, across India and JWT Sri Lanka where he was MD

The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years.

Pepsi to giveaway NFTs as prizes from new collection in a social media contest

Pepsi Black Zero Sugar is all set to release a set of 20 NFTs minted on the Polygon blockchain centred around the classic Pepsi Black ‘Zero’ visual, inspired from brand’s passion points to portray poignant nuances such as sustainability, rhythm, movement, creativity, art, the progressing world of social media and gamification.

Pepsi has released its very own ‘Pepsi Black Zero Sugar’ NFT collection to build a stronger connection with the new digitally savvy, young generation.

Mast & Meh: Cadbury 5 Star, Bournvita, Pepsi, 82°E, Amazon Pay, Mamaearth

Deepika Padukone’s new skincare brand 82°E's latest campaign depicts. It’s a visual collage capturing women practising everyday self-care rituals while also caring for their skin. Self-care for you could be anything. It could be allowing yourself to sleep five minutes longer, pushing yourself to follow an exercise routine or simply relishing your favourite food.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Meesho’s VP and brand head Lucky Saini quits the e-commerce firm

Prior to joining Meesho, Lucky Saini was working with edtech platform Vedantu as the head of brand marketing for over eleven months. There he led a team that managed research, media, creative, PR and brand communication.

Saini joined Meesho in June 2021. His mandate at the company was to lead the team in charge of planning, executing, and growing the strategy, experience, and voice of the brand.

HCLSoftware signs sponsorship deal with Formula One racing team Scuderia Ferrari

The HCLSoftware logo will make its debut on Scuderia Ferrari’s F1-75 single-seater, driven by Charles Leclerc and Carlos Sainz at Formula One’s season finale at the 2022 Abu Dhabi Grand Prix

The three-year long deal with Ferrari S.p.A. sees HCLSoftware become a strategic partner to the Scuderia Ferrari racing team, with a focus on supplying high-performance and precision technology.

Dentsu employee accuses agency of inaction on workplace harassment complaint

The employee named Samvidha alleged that instead of supporting her with her rights, the HR department's advice was to use earned leaves and take a break. And if she needs more time off, she can use “unpaid leave option”. (Representational image via Unsplash)

She has claimed that she has been a victim of verbal abuse, bullying and shaming at the agency.

Sandhya Devanathan takes over from Ajit Mohan as Meta’s head for India

Beyond benefiting Amazon, this partnership is expected to boost Snap's advertising business, which has faced challenges in recent years. Following the announcement of the deal, Snap's shares experienced a notable increase of over 9%. (Image source: CNBC-TV18)

Devanathan, who is leading the company’s gaming vertical for the APAC market, will transition to her new role on January 1, 2023 and will report to Dan Neary, VP, Meta APAC. She will also be a part of the APAC leadership team.

CoinDCX’s marketing chief Ramalingam Subramanian quits the crypto firm

Ramalingam Subramanian's departure comes at a difficult time for crypto companies across the world. After the recent collapse of the FTX exchange, the third largest crypto exchange in the world, centralised crypto exchanges in India are looking to find ways to be transparent about their assets and liabilities in a bid to retain their users.

Ramalingam Subramanian joined the Indian cryptocurrency investment app in 2019.

Will Amul score a goal with its Portuguese football team sponsorship?

Amul has a set pattern when it comes to such sponsorships and collaborations. They normally tend to look at a combination of efficiency and factors that add to their brand value and this sponsorship caters to both of these fundamentals. With this deal Amul will be able to garner massive visibility from across the world especially now where a lot of people will tune in to watch football. There are people who watch football once in four years during the FIFA World Cup, this is a good way to reach out to them as well.

Amul is breaking the clutter of cricket-worship by brands in India. A sponsorship agreement with two football teams before the FIFA World Cup is a strategic move.