Month: December 2022

Suman Sinha Dies: Remembering PepsiCo legend Suman Sinha, “the original cola warrior”

Known for building PepsiCo India and Indianizing the global company offering, Sinha was also known for his networking capabilities and keeping a pulse of the market. Industry remembers him as hard but people oriented manager. (Representational image via Unsplash)

Suman Sinha was the second chairman of PepsiCo India. He served the company for about a decade having joined the company in 1993.

Tata Motors to name its new electric fleet brand ‘.EV’

Under this new sub-brand, the company’s electric vehicles will also provide the .EV badging on the vehicle. Apart from this, Tata Motors also intends to shift from using a blue-coloured exterior that differentiates its EVs from its other offerings.

Tata Motors also intends to shift from using a blue-coloured exterior that differentiates its EVs from other its other offerings.

Why every business needs a digital marketing agenda

Gone are the days when branding was about wooing consumers on TV or Out Of Home media, with one-way communication, and then deploying demand generation tactics at points of purchase to drive sales. Both business-to-consumer (B2C) and business-to-business (B2B) buyers today want to actively learn about product categories and evaluate choices; they expect brands to engage with them and help them make informed decisions. (Representational image via Unsplash)

In an exclusive year-end article for Storyboard18, Infosys’s global CMO Sumit Virmani spotlights the necessity of future-proofing brands with holistic digital strategies.

Abhijit Avasthi’s company Sideways Play launches its first card game

"We aim to build a community of users who enjoy word games. We will continue to launch new contests and versions of the games over the top through Instagram for the users to keep having fun in various ways with their WordIt! cards.” - Zahid Hussain, senior strategy director, Wordit

WordIt! is designed for 2-4 players and is a fun addition to weekend family time as well as house parties, and comes with three exciting word game plays.

Diageo India CEO Hina Nagarajan: Consumers are not necessarily drinking more, but they are drinking better

She also shared that living her purpose has defined the way she brings her best self to work. This is a formula for success she said. It’s how you deliver a win-win situation.

There’s been a structural shift in consumer choices and behavior over the last few years. Consumers are drinking better, they are living in the physical and the digital world now and really experimenting, said Hina Nagarajan, MD and CEO of Diageo India. In an exclusive interview with Storyboard18’s editor Delshad Irani, Nagarajan shared her views on the alcobev major’s premiumisation and M&A strategies, key consumer trends, advertising, women in leadership, ESG agenda and more.

GOAT ads featuring football legend Lionel Messi

Traditionally billions of viewers watch the World Cup, and as they concentrate on what is happening on the pitch, the names of some of the world’s biggest companies flash behind the players on a rolling, technicolored loop – Budweiser, Visa, Coca-Cola, Qatar Airways, Adidas, McDonalds, Wanda, Vivo, Hyundai Kia, BYJU’s and Vivo.

As the 2022 FIFA World Cup came to an end with Argentina lifting the cup, Lionel Messi cemented the fact that he is one of the greatest football players in the history of the sport. Let’s take a look at some of the ‘Greatest Of All Time’ ads that feature the ‘Greatest Of All Time’ sportsman.

Pepsi’s Saumya Rathor: We are building our muscle in the NFT space

Saumya Rathor says, "The collection is done by HUEMN, and we have a few pieces within that collection and it will have the Pepsi logo. It's essentially streetwear. Pepsi, as a brand, is all about really expressing. So, our collaboration is also in the lines that it should be easily accessible for the youth and easily wearable for the youth. And that's the reason why we've selected this particular label, because they live by those ethos."

Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, talks about why the brand is building its muscles in the Web 3.0, NFT and metaverse spaces.

BYJU’s, FIFA World Cup and Messi: Divya Gokulnath on the moment Byju’s signed Lionel Messi as brand ambassador

The long-term engagement, which began as Lionel Messi embarked on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, was to see him feature in campaigns promoting Byju’s Education For All, Storyboard18 reported.

Calling founder Raveendran Byju’s words “prophetic”, co-founder Divya Gokulnath shared what happened in the moment Byju’s signed Lionel Messi as global brand ambassador for Education for All.

Online Dating in India: Young singles looking for casual yet clearly defined situationships, Tinder report

The dating app says that whether a user is looking for new friends, someone to hang out with, or a long-term partner, Tinder members have more control over who they connect with by having more insight into a potential match's intentions. In fact, 72 percent of Tinder members say they’re looking for someone who knows what they want. (Representational image via Unsplash)

Dating app Tinder’s latest brand film celebrates different kinds of human connections and the unexpected joys of dating on one’s own terms.

Puma-Anushka Sharma fake stunt: Are brands taking marketing gimmicks too far?

Puma, Monster (now Foundit) and Vim (owned by HUL) have recently used the device of fake stunts and staged drama online to get attention. The reactions are a mixed bag. (Representational image via Unsplash)

Brands are latching on to the trend of first fooling users and then revealing their actual intent. Some call it ‘shockvertising’ or simply an attempt to garner eyeballs in a highly distracted digital world.