December 2022 – Page 4

L’Oreal’s global marketing boss Asmita Dubey shares career advice for women: All about “bets and balances”

Dubey has introduced new AR beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI, with the latter attracting more than 100 million users in the past year.

Dubey shared highlights of her journey from India to China to Paris, and advice for women in the corporate world.

Biz Moves: Dentsu India, BBDO India, 1702 Digital, Verve Media and Brand Visage

Dentsu India has won the integrated media marketing mandate of Hero MotoCorp’s Vida, an emerging mobility brand Hero MotoCorp. The responsibilities of the network would include overseeing the brand's global full-funnel marketing, which includes performance and digital marketing. (Representative image: Sven Kucinic via Unsplash)

Keep up with all the key business wins and the account movements

CXO Moves: Eduvanz gets new CMO, Twitter’s leadership shrink continues, Schbang ropes in new ECD

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Throwback: When Lalitaji shielded Surf from redundancy

The commercial was meant to be advertised on cinema screens. In the words of veteran ad man K S Chakravarthy, the 1984 Summer Olympics caught the eyes of Lintas’s client. Since airtime was already bought by the client, Surf’s Lalitaji debuted on the television screens in 1984, for Lintas didn’t have a backup commercial in hand. (Stills from the ads)

The 1984 commercial of Surf reinstated the brand’s position in the detergent market, which was threatened by Nirma. A large part of that credit goes to Lalitaji, an iconic character of Indian advertising, whose clutter cutter persona justified the price point of the brand due to the greater satisfaction derived by its use.

Big Tech’s ad business can be a monopolist threat: Standing Committee on Finance

The report said, “It should provide advertisers information on a daily basis, regarding price paid by the advertiser and the remuneration received by the publisher. It should provide advertisers and publishers with access to the performance measuring tools of the gatekeeper and the data necessary for advertisers and publishers to carry out their own independent verification of the advertisements inventory, including aggregated and non-aggregated data." (Representative Image: Aman Pal via Unsplash)

The committee also recommended that the government should consider and introduce a Digital Competition Act to ensure a fair, transparent and contestable digital ecosystem.

From waking up customers to delivering books in record time — How Indians used Dunzo in 2022

According to Dunzo, the sexual wellness category grew 2.5x, with condoms and lubes leading the category. Mumbai residents ordered three times the number of condoms and lubricants as Delhi residents. (Representatuve Image: @DunzoIt)

Dunzo, which offers a quick-commerce service called Dunzo Daily, stated that although lockdowns were done away by early 2022, ordering daily essentials online was the “single largest pandemic-triggered trend that is here to stay.”

Weekly Shorts: Top 10 trends to accelerate the pace of influencer marketing goals

Here’s what leaders in advertising and marketing thought about the Interim Budget. (Representative Image: Kina via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Regional Report: What do Indians think about dating apps and designer clothes?

When the participants were asked their opinion on divorce, 67 percent of Punjab respondents and 51 percent of Tamil Nadu agreed divorce is a better option than continuing in an unhappy marriage. (Representational Image: Christopher Alvarenga via Unplash)

Thirty-eight percent of respondents in West Bengal agree dating apps are a better option for finding one’s partner. 52 percent in Punjab said they’d opt to be single, rather than compromise on the kind of person they want to be with.

Storyboard18 x MC Insider – Business of shaadis, ‘circular economy’ and open conversations

Catch all the inside industry stories and hot gossip on Storyboard18 and MC Insider on Moneycontrol. (Representational Image: Boston Public Library via Unplash)

Your regular fix of sizzling hot gossip from adland.

Puma’s Shreya Sachdev on Anushka Sharma launch campaign, leveraging Virat-Anushka as power couple and more

Shrey Sachdev says, "While we officially on-boarded Anushka this week, the PUMA and Anushka partnership goes way back. Anushka loves PUMA and has worn it time and again over the years, and PUMA too has always resonated with what Anushka stands for. As the brand, PUMA built Propah Lady - a platform that celebrates fierce and unapologetic women. Anushka is the perfect embodiment of Propah Lady. She is known for charting her own path across spheres in life and without worrying about what the world thinks."

Sachdev, head of marketing, PUMA Group talks about the campaign planning, leveraging Virat-Anushka and whether such marketing gimmicks backfire.