Month: January 2023

CXO Moves: Tarun Jha steps down from Skoda Auto, Joy Chakraborty quits Zee Media; Plus, appointments at Havas Worldwide India, Garage Worldwide

At Snapdeal, as the director of supply chain, Arora handled multiple roles in supply chain covering first mile and last mile management, customer experience and cost optimization. He was responsible for Snapdeal’s Premier Customer Program: SD Gold's strategy, faster delivery service expansion, operational adherence and customer NPS. (Representative Image: Raphael Koh via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: The Song of the Cell: An Exploration of Medicine and the New Human

Siddhartha Mukherjee manages to provide a detailed account of the cell as well as a wide-ranging emphasis on its evolving role in science and medicine. It truly is a remarkable lens of exploration and insight into what makes us human, into the emergent properties that constitute life!

The musicality and symphony of our body’s cellular structure is what Siddhartha Mukherjee’s The Song of The Cell is all about. This book completes his hattrick, after ‘The Emperor of All Maladies’ and ‘The Gene.’ Mukherjee keeps a wide lens, covering cellular therapy, the history of medicine, the politics of science and its interplay with our lives. Bookstrapping rating- 3.5 stars

Tarun Jha quits Skoda Auto as marketing chief

As Head of Marketing at Škoda Auto India, Jha was responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events. (Image source: LinkedIn)

Tarun Jha, head of marketing at Skoda Auto, has put in his papers, as per reports. Ajay Raghuvanshi, head of sales, has also quit.

Democratising post-production: The future of the creator economy

Of late there are a few cloud collaboration platforms that have greatly helped to minimize any communication gap. But it would still require regularly uploading and downloading footage, exports, draft versions and other assets. The 2022 Adobe conference itself showcased several innovations that are meant to limit the mundane struggles of creators. However, the foundations of the industry haven’t been strengthened in a long time. We’ve just been renovating the structures above. This is a generation for whom every hour is rush hour. They’re constantly innovating, coming up with new concepts and surprising the world. (Representational image by Alice Donovan Rouse via Unsplash)

For the current generation every hour is rush hour. Is the production industry innovating fast enough to keep pace with creators of today and tomorrow?

Weekly Shorts: Is Facebook still relevant for influencer marketing?

The Facebook audience in India primarily comprises males accounting for 72.02 percent of the total audience base, and female users stand at 28.01 percent. Millennials (26-39) are the most active user base, winning over 55.16 percent of space. Further, GenX aged 40 to 46 plus occupy 14.58 percent of active users. (Representative Image: Glen Carrie via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

How brands made a splash with movie associations

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

Last year saw a record number of brands partnering with movies; FMCG, tech, and consumer durables led the way.

Levi Strauss’ Amisha Jain on Indian market trends, Lollapalooza and Deepika Padukone

Levi Strauss’ Amisha Jain, says "India is a key market for the brand and Asia as a whole continues to be a high-growth market for Levi’s. It’s a market in which the digital and innovation space continues to grow exponentially."

Amisha Jain, senior VP and MD of SAMEA, Levi Strauss & Co., says the brand will continue to drive conversations around women.

V S Mani’s GD Prasad on being a former ad man, Shark Tank, personal branding

V S Mani's founder GD Prasad, says, "Our ambition is sort of to become the Halidram’s of South India. We want to be the destination for South Indian food. Today, consumers want to experience a brand’s promise. We have got into the business of representing our food culture and want to take it far and wide. In this process, we are debunking a lot of existing prejudices." Pictured (L to R): Yashas Alur, GD Prasad, and Rahul Bajaj.

V S Mani’s founder GD Prasad talks about the coffee category’s need gap, the appearance on Shark Tank, and the power of personal branding.

Air India Republic Day Film: Desh Ka Naam, #HarAasmaan

Air India’s entire narrative is woven around the theme of Patriotism and is aesthetically brought out through crisp editing and subtle symbolism. (Images: Stills from the film)

Air India’s new film for Republic Day spotlights the dedicated effort of successive generations which have been charting the flight path of progress for an emerging nation.