Month: January 2023

Bookstrapping: Ten books you must reach for in 2023

Our reviewer Reeta Ramamurthy Gupta puts together the ultimate reading list for all the book enthusiasts out there. (Representative Image: Patrick Tomasso via Unsplash)

From ‘A Lucky Man: The Memoirs of a Radio-wala’ by Mark Tully to Rachel Louise Snyder’s ‘Women We Buried, Women We Burned’, here’s your 2023 reading list.

ASICS’ CEO Yasuhito Hirota: India is one of the top markets for ASICS

"India is an important market for ASICS and we are committed to contributing to the economy. India is one of the top markets the brand is focusing on globally and is looking at expanding its presence in the market -substantially because as a market, India is diverse, and each day we are learning more and more about the Indian customer." - ASICS’ CEO Yasuhito Hirota

A Tata Mumbai Marathon partner, ASICS’ CEO Yasuhito Hirota said that the sportwear company is committed to contributing to the Indian economy.

TV advertising volume in 2022 surpasses pre pandemic levels: TAM

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

Food and beverages turned out to be the leading sector with 21 percent share of ad volumes in 2022.

Weekly Shorts: How YouTube and its influencers stay relevant and at the top of their game

In 2021, influencers generated 20M posts, which increased by 2.21 percent to 22M in 2022, the greatest growth in the SEA area. It shows that with the rising popularity of short and long-form videos, companies and content producers view YouTube as a platform for sponsored partnerships and building multiple touchpoints with users. (Representative Image: Rachit Tank via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Home Credit India’s Ashish Tiwari: As a marketer, you need to be able to celebrate consumers’ lives and achievements

Ashish Tiwari says, "The entire category of finance is based on trust. Trust and transparency is the code of the category. What is necessary is how a brand communicates the right message to the consumers at the right time which is easier to comprehend." (Image source: LinkedIn)

Ashish Tiwari, chief marketing officer of Home Credit India on the supremacy of trust in building BFSI brands, marketing trends, Web3, finfluencers and more.

G.O.A.T Brand Labs acquires Chumbak, four other D2C brands

With these acquisitions, G.O.A.T Brand Labs' portfolio now includes 20 brands including The Label Life, TrueBrowns, Pepe InnerFashion, Abhishti, Neemli Naturals, NutriGlow, Voylla, Pet Crux, etc.

G.O.A.T Brand Labs, a roll-up e-commerce startup, plans to make Chumbak a Rs 500 crore brand by 2025.

ZEE signs key advertisers for inaugural edition of DP World ILT20

The co-developed framework allows GroupM Nexus’ team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. (Representative image: Vardan Papikyan via Unsplash)

Paytm, Kurkure Playz, Kent RO, Gulf Oil are some of the advertisers for the first season of the tournament that kickstarts on 13 January.

Shehnaaz Gill features in Tata Tea Premium AI-backed Lohri campaign

Through this initiative, users can enjoy AI driven hyper-personalized Tappas made in their own name, celebrating an occasion of their choice that can be seamlessly shared with their loved ones.

Tata Tea Premium built a microsite allowing consumers to create and share their own personalized music video ‘Tappa’, sung and performed by actor Shehnaaz Gill.