Month: February 2023

Explained | How removal of the Rs 10,000 TDS threshold will impact online gaming

Previously, if a player won more than Rs 10,000, the operator would withhold 30 percent as TDS (tax deducted at source). This restriction led to the creation of contests with limited winnings to avoid TDS deductions. With the removal of the TDS threshold, players can now participate in contests with higher prize monies without having to worry about breaching TDS thresholds.

Some industry experts feel the move may discourage casual gamers, who comprise the majority of the real money gaming constituency, as they would now have to pay taxes on winnings of less than Rs 10,000.

Bookstrapping: Quit: The Power of Knowing When to Walk Away

Another strategy to get better at quitting is to enlist a quitting coach, simply an outside observer to help us with the decisions. Think of that person you know, in a horrible job or a toxic relationship! Its plain to us that they should walk away, but they can't see it for themselves. (Image source: Amazon)

This book authored by Annie Duke is nothing less than a toolkit for mastering the skill of quitting and embracing it. Our reviewer Reeta Ramamurthy Gupta shares key highlights. Bookstrapping Rating: 3.5

The Indian beer market is distinctive due to the preference for strong beers: BrewDog

"We’re thrilled about introducing Punk IPA and Hazy Jane, our flagship beers, in India, but with a twist — they will be made locally. During my recent trip to India, I collaborated with the team to perfect the recipe, and now, we’re confident that the team, equipment, and setup in India can produce these two best-selling beers to the same high standards." - James Watt, CEO, BrewDog

BrewDog CEO James Watt talks about craft beer, the company’s India expansion plans, and challenging the commodity beer market.

Spencer’s Retail Devndra Chawla joins GreenCell Mobility as CEO

Prior to this, Chawla was the CEO and managing director of Spencer's Retail. Before that, he was the chief operating officer of Walmart India. (Image courtesy: Still via a video from Paul Writer)

Chawla has over 26 years of experience, holding various leadership positions, in companies like Walmart, Future Consumer, among others.

TikTok wipes out its entire India team: Report

TikTok’s popularity especially in the U.S. has taken away Meta’s market share in the social media space too. Meta, which owns Facebook and Instagram, is now looking at ways to catch up. (Image source: Solen Feyissa via Unsplash)

TikTok, which had the second largest user base in India, was banned in 2020 over national security reasons.

Wiggles promotes Prashant Kohli to chief marketing officer

In his new role as CMO, Prashant Kohliwill lead the company’s overall marketing initiatives and drive consumer engagement. It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity.

The company has elevated Pushkaraj Vartak as chief financial officer (CFO) too. The duo will continue to report to the founder’s office. Their promotions are with immediate effect.

Philips new campaign with Alia Bhatt to promote hair straightening products

Philips India states that in female grooming there is massive demand for hair care products (straighteners or straightening brushes) which are able to do job at home easily. (Image source: Still from the ad)

For the first time, Philips’ campaign execution is not solely centered around Alia Bhatt and features women across age groups.

Disney+ Hotstar loses 3.8 million paid subscribers in its biggest quarterly decline to date

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Disney+ Hotstar’s paid member base dropped 6 percent to 57.5 million for the quarter. This comes amid a major reorganisation at the media and entertainment giant under the recently reinstated CEO Bob Iger.

Weekly Shorts: Here are marketing strategies for brands that want to scale up using key opinion leaders

Sometimes, KOLs may not post but they may make a counter-offer of a paid partnership. Engage with them. Explore a hybrid solution. Remember, you spent ßtime and effort in identifying this KOL, and you want to work with them for good reasons. Always keep a budget ready for such cases. (Representative Image: Samuel Regan-Asante via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.