Month: February 2023

ChatGPT to BARD: Big Tech goes aggressive for AI share

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Generative AI is not only changing the way users will create and consume content but also transforming the way marketers and agencies use the tools to enhance brand communication.

Yum! Brands gets Aparna Bhawal as chief marketing officer

Bhawal is armed with an experience of three decades and has been a part of organisations like First City Publications, GE Money, Procter & Gamble, GlaxoSmithkline Consumer Healthcare India, and The Coca-Cola Company. (Image courtesy: International News Media Association)

Aparna Bhawal will look into marketing at KFC India and the partner countries.

Google Report: Growth in searches for international travel doubled in 2022

Additionally, people have become increasingly alert to opportunities for professional growth, career pivots, and harmonizing work and life, with a growing interest in ‘salary negotiation’ which grew by 60 per cent, ‘upskilling’ by 30 per cent, and ‘career change’, up by 20 per cent. Searches for terms like ‘great resignation’ and ‘quiet quitting’ saw a significant growth of 1030 per cent and per cent. (Image courtesy: Sebastien Gabriel via Unsplash)

Focus on self-care, affordability, professional growth, international travel grew manifold as per Google Year In Search 2022 report.

Coca-Cola’s Henrique Braun: The plans for 2023 are very bold in India

Localisation and consumer centricity approach continues to be the company’s key approach in India. Braun said that they have the strategy of segmenting the country in many India’s which has allowed the company to have local connections with the consumers on the day to day activities. (Image courtesy: Still from the video)

Henrique Braun told CNBC TV-18 that India’s the fifth largest market for Coca-Cola globally having grown significantly in the last few years. He believes that the company will have a good 2023 summer.

Mercedes-Benz CEO recounts how the luxury car got its iconic name. Watch

The first petrol powered car was invented in 1886 by Carl Benz. Funded by his wife, Bertha Benz, the petrol powered vehicle only had three wheels and was called the “Motorwagen”. (Representative Image: Paul Hoenhorst via Unsplash)

Austrian industrialist Emil Jellinek had approached Gotllieb Dalmier and Wilhelm Maybach and asked them to build him a racing engine.

QYOU USA, Chtrbox integrate influencer marketing operations to go global

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Glenn Ginsburg, president, QYOU USA will look after the US and India businesses. Pranay Swarup and Julie Kriegshaber will take up the roles of vice chairman.

Aditya Birla Group enters the premium casual dining space through its F&B subsidiary, ABNA

The Group’s hospitality arm housed under Aditya Birla New Age (ABNA) in collaboration with Rahul Akerkar, will build premium casual dining restaurant chains across India. ABNA, promoted by Aryaman Vikram Birla aspires to create the most preferred house of F&B brands in India under its umbrella. (Representative image by Jay Wennington via Unsplash)

Aditya Birla New Age (ABNA) joins hands with well know restaurateur Rahul Akerkar to launch a chain of restaurants across India. The first one is set to open in Mumbai next quarter.

Kurkure eyes GenZ consumers through witty advertising strategy

Kurkure had created multiple catchy taglines such as 'Kya Karein, Control Nahin Hota' that established Kurkure’s intense chatpata taste, “Masti Bole To Kurkure” that owned ‘masti’ with Kurkure’s jester view on topical issues, and “Sab Family Ban Jaye” for the neo-nesters living away from their families. Even the popular 'Tedha Hai Par Mera Hai' catered to the ‘imperfect’ Indian family who are comfortable with their imperfections and quirks. (Image source: Stills from #HalkeMeinLo ad)

Kurkure aims to connect with Gen Z consumers by launching a sub-brand Kurkure Playz that caters to the growing soft-texture category.