February 2023 – Page 13

Marketing Recoded – Season 2 ft. Tata CLiQ Luxury’s Mohua Das Gupta

Prior to Tata CLiQ Luxury, Mohua Das Gupta has worked with brands like Myntra, Arrow, and Amante. She also has worked with ad agencies like Ogilvy and McCann.

Mohua Das Gupta talks about the power of the metaverse, the importance of adapting to changes, and more.

Storyboard18 x MC Insider – Party poopers, Zen creator, and new relationship troubles in town

Catch all the inside industry stories and hot gossip on Storyboard18 and MC Insider on Moneycontrol. (Representative Image: Boston Public Library via Unsplash)

Your regular fix of sizzling hot gossip from adland.

Prime Video makes Sushant Sreeram country director, India; promotes Gaurav Gandhi to VP, APAC

Gaurav Gandhi to Vice President, Asia Pacific, Amazon PrimeVideo & Sushant Sreeram, Country Director, India, Amazon PrimeVideo

Prior to Amazon, Gaurav has worked in companies such as Viacom18, NDTV Imagine and STAR India in various leadership roles. Prior to joining Amazon, Sushant led marketing for Xiaomi in India.

Animesh Agarwal (8bit Thug): Gaming has to be immersive and not interruptive

"When a gamer starts his or her career on YouTube by creating content or by playing games, the only thing they are aware of is tech and gaming. There are very few creators I have come across in my career who get the hang of lifestyle, travel, beauty or fashion. Over the last four years, what I have realized is that, the advantage I had in designing campaigns was that, we try to take into consideration the need and taste of the gamer and gamify the campaign."

Animesh Agarwal better known as 8bit Thug, founder and CEO of 8bit Creatives and S8ul esports talks us through on his journey as an influencer turned entrepreneur, what it takes to run a gaming talent agency and an esports team and organization in today’s times and what his views are on the Indian gaming scene and wheres it is going.

Media Mavens: More accountability is expected from business partners today, Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

"My style of leadership is extremely adaptive. I believe in situational leadership, adapt to the situation, to people, to teams and to the need of the hour. It could be anywhere from delegation, to being participative and sometimes even telling people what to do. What's key to me is to be flexible, and adjust to the requirements of the team in the moment that we are." - Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business.

Wingreens’ Pawan Sarda joins House of Abhinandan Lodha as chief growth officer

Prior to joining Wingreen Worlds, at Future Group India, he launched and drove Big Bazaar, drove Omni channel marketing and commerce for the retail chain company etc. (Image source: LinkedIn)

Pawan Sarda was Wingreen’s group CMO and helped grow the D2C brand as it expanded and acquired other companies.

Pizza Hut India appoints Aanandita Datta as Chief Marketing Officer

With close to 17 years of experience, Datta was previously designated as global brand director, Unilever, based out of the Netherlands. She has previously worked with consumer goods firms, managing brands such as Lipton, Kissan, Taaza at Unilever alongwith corporate brand Unilever, Horlicks and Sensodyne at GlaxoSmithKline Consumer Healthcare and Whirlpool Refrigerators. (Image source: LinkedIn)

The company said that Datta will oversee all aspects of marketing and branding, with the core objective of transforming Pizza Hut into a ‘Younger and Everyday’ brand.

Omnicom Media Group’s Hearts & Science bags Jaguar Land Rover’s global media mandate

The report highlights that the win covers 25 markets, which include the UK, US, China, Japan, Australia and large swathes of EMEA, LATAM and the Asia-Pacific region. Omnicom Media Group was able to race ahead of Dentsu, Mindshare, Havas Media Group and Jellyfish with an estimated global media billings of £250m. (Representative Image: Zakaria Zayane via Unsplash)

Omnicom Media Group’s responsibilities include repositioning Jaguar Land Rover as an all-electric vehicle manufacturer, where the brand aims to make the transition from 2025.

22feet Tribal Worldwide picks up Flipkart’s digital biz

Given the new opportunities for e-commerce to unlock its full potential, 22feet Tribal Worldwide will focus on strengthening Flipkart’s relationship with its strong customer base of 250+ mn shoppers. (Image source: Still from an ad)

The agency will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

Google unveils ChatGPT rival Bard, AI search plans in battle with Microsoft

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

The ascent of ChatGPT, a chatbot from Microsoft-backed OpenAI that could disrupt how consumers search for information, has been one of the biggest challenges to Google in recent memory.