Month: February 2023

Ogilvy bags Eveready India’s creative duties

Eveready is a household name playing an integral part in everyday lives of millions of Indians. Further, it endeavours to improve quality of life through cutting-edge, and portable energy solutions. (Image source: Still from an Eveready ad)

Ogilvy’s Mumbai and Kolkata offices will handle the account.

Pathaan’s marketing strategy decoded: Building on fan curiosity and SRK’s brands value

What Pathaan did for Yash Raj Films (YRF) was that it saved them a huge marketing cost. The four-year wait added to SRK’s overall brand value was a sure shot crowd puller that YRF knew wouldn’t fail. Marketing Pathaan was an experiment that had very little chance of failure. It started subtly, but started a long time back.

Experts say this ‘less is more’ approach is a one film wonder and cannot be replicated in any other upcoming releases.

Edelweiss General Insurance rebrands as Zuno General Insurance

Along with the new identity, the company has launched a consumer study titled ‘Usage Based Insurance: Decoding Awareness, Perception and Behaviour’. The study was done to understand Millennial and GenZ’s awareness, understanding and consideration for usage-based insurance (UBI) in India. (Representative Image: Martin Sanchez via Unsplash)

Edelweiss General Insurance anounced its new identity as Zuno General Insurance Limited (Zuno GI), a new age digital insurer.

Maggi’s two-minute strategy and how convenience and comfort combined

Readymade options like biscuits and chips did exist but were not filling or healthy. Home-made fresh hot snacks were time-consuming. Fresh snacks from outside were again expensive and could be unhealthy. This was an area where Maggi could be placed as an alternative evening snack which was tasty, easy to make, filling and hot. (Stills from the ad)

Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.

Tata Motors ‘Desh ke Trucks’ campaign aims to redefine storytelling for commercial vehicles

"With ‘Desh ke Trucks’ campaign, we are confident that our simple messaging and subtle humour will appeal to our customers.” - Shubhranshu Singh, Vice President, Marketing, Commercial Vehicle Business

The campaign was intended to showcase its state-of-the-art trucks, innovations, enhanced facets and features, digitalisation, profitability, fuel efficiency, safety, superior technology, connectivity, driver productivity and cabin comfort via entertaining, slice of life commercials.

Zoo Media’s FoxyMoron appoints Vivek Das as chief executive officer

Das has worn both business and strategy hats leading large clusters of clients across geographical markets and marquee brands. They include Disney Star, PepsiCo, Ford India, Airtel, Hindustan Unilever, AMEX, Lufthansa, YUM Brands, The Muthoot Group & Apollo Tyres etc

Vivek Das, who was previously the vice president at WPP’s Mindshare, in his present role, he will build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients.